What Happened To Wisp Broom After Shark Tank?

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Wisp Broom, a small cleaning product company, made a memorable appearance on the hit TV show Shark Tank. The founders, Eben Dobson and Michelle Tunno Buelow, pitched their innovative broom that was designed to make sweeping more efficient and effective.

The Wisp Broom features a unique bristle design that captures dust and debris with ease, and a built-in comb that allows for easy cleaning of the bristles. The founders were seeking an investment of $100,000 in exchange for a 10% stake in their company.

During their pitch on Shark Tank, Dobson and Buelow demonstrated the effectiveness of the Wisp Broom by sweeping up a pile of dirt in just a few quick strokes. The investors were impressed by the product's performance and saw the potential for it to disrupt the cleaning industry.

They were particularly impressed by the built-in comb feature, which eliminated the need for users to manually clean the bristles.

The investors were also impressed by Dobson and Buelow's passion and dedication to their product. They had spent years perfecting the design of the Wisp Broom and had even mortgaged their home to fund its production.

This level of commitment resonated with the investors, who saw it as a sign that Dobson and Buelow were willing to do whatever it took to make their business successful.

Wisp Broom's success on Shark Tank

Dobson and Buelow's pitch on Shark Tank was a resounding success. The investors were impressed by the product's performance and saw the potential for it to disrupt the cleaning industry. After some negotiation, they struck a deal with investor Lori Greiner, who offered them $100,000 in exchange for a 25% stake in their company.

WISP pitch

The deal with Greiner proved to be a turning point for Wisp Broom. Greiner's expertise in the retail industry and her extensive network of contacts helped the company gain traction and secure distribution deals with major retailers. The exposure on Shark Tank also helped raise awareness of the Wisp Broom brand, leading to increased sales and growth.

Post-Shark Tank sales and growth

After their appearance on Shark Tank, Wisp Broom experienced a significant boost in sales. In the months following their appearance, the company reported a 300% increase in sales compared to the previous year.

This surge in sales was largely attributed to the exposure they received on the show and the endorsement from investor Lori Greiner.

To capitalize on the momentum gained from their Shark Tank appearance, Wisp Broom introduced new products and innovations. They expanded their product line to include a mini version of the Wisp Broom, as well as a dustpan that was designed to work seamlessly with their broom.

These new products helped attract new customers and further solidify Wisp Broom's position in the cleaning industry.

Challenges faced by Wisp Broom after Shark Tank

Despite their initial success, Wisp Broom faced several challenges after their Shark Tank appearance. One of the main challenges was meeting the increased demand for their products. The surge in sales put a strain on their production capabilities, and they struggled to keep up with orders. This led to delays in shipping and frustrated customers.

WISP Shark Tank

To overcome this challenge, Wisp Broom invested in expanding their production facilities and streamlining their manufacturing processes. They also hired additional staff to help with order fulfillment and customer service. These efforts helped them meet the increased demand and improve customer satisfaction.

The impact of Shark Tank on Wisp Broom's branding

The exposure on Shark Tank had a significant impact on Wisp Broom's branding. The endorsement from investor Lori Greiner helped establish the company as a trusted and reputable brand in the cleaning industry. The Wisp Broom logo and packaging were prominently featured on the show, further increasing brand recognition.

Wisp Broom also capitalized on the exposure by implementing various marketing and branding strategies. They launched a social media campaign to engage with their customers and build a community around their brand.

They also partnered with influencers and bloggers in the cleaning and home organization space to promote their products. These efforts helped further establish Wisp Broom as a leading brand in the cleaning industry.

Wisp Broom's expansion into new markets

After their success on Shark Tank, Wisp Broom expanded into new markets and industries. They recognized that their innovative broom could be used in a variety of settings beyond just the home, such as offices, hotels, and restaurants. They began targeting these new markets and secured distribution deals with commercial cleaning companies.

However, expanding into new markets came with its own set of challenges. Wisp Broom had to adapt their marketing and sales strategies to cater to the needs of these different industries.

They also faced competition from established players in the commercial cleaning industry. Despite these challenges, Wisp Broom was able to successfully penetrate these new markets and establish a presence.

The role of social media in Wisp Broom's success

Social media played a crucial role in Wisp Broom's success after their Shark Tank appearance. They leveraged platforms like Instagram, Facebook, and Twitter to promote their brand and products.

WISP marketing

They regularly posted engaging content, such as cleaning tips and tricks, customer testimonials, and behind-the-scenes footage of their manufacturing process.

Wisp Broom also launched successful social media campaigns to generate buzz around their brand. They ran contests and giveaways to encourage user-generated content and increase brand awareness. These campaigns helped them reach a wider audience and attract new customers.

Partnerships and collaborations

After their appearance on Shark Tank, Wisp Broom entered into several partnerships and collaborations to further grow their business. They partnered with other cleaning product companies to create bundled packages that offered customers a complete cleaning solution.

They also collaborated with interior designers and home organization experts to create curated cleaning kits.

These partnerships and collaborations helped Wisp Broom expand their reach and tap into new customer segments. They also provided opportunities for cross-promotion and increased brand exposure.

Future plans

Looking ahead, Wisp Broom has ambitious plans for the future. They plan to continue expanding their product line and introducing new innovations. They are also exploring opportunities to expand into international markets and establish a global presence.

Additionally, Wisp Broom is committed to giving back to the community. They have partnered with various charitable organizations to donate a portion of their profits to causes they care about. This commitment to social responsibility has helped further enhance their brand image and attract socially conscious customers.

Lessons learned from Shark Tank journey

Wisp Broom's journey on Shark Tank offers several valuable lessons for other businesses and entrepreneurs. Firstly, it highlights the importance of having a unique and innovative product that solves a real problem. The Wisp Broom stood out from the competition because of its unique bristle design and built-in comb feature.

WISP product line

Secondly, the success of Wisp Broom demonstrates the power of strategic partnerships and collaborations. By partnering with other companies in the cleaning industry, Wisp Broom was able to reach new customers and expand their market presence.

Lastly, Wisp Broom's story emphasizes the importance of perseverance and dedication. Dobson and Buelow's commitment to their product and willingness to do whatever it took to make their business successful played a significant role in their journey from a small startup to a thriving company.

Overall, Wisp Broom's success on Shark Tank serves as an inspiration for aspiring entrepreneurs and a testament to the power of innovation, determination, and strategic partnerships.


What is Wisp Broom?

Wisp Broom is a cleaning tool that uses electrostatic bristles to attract and trap dust and debris.

What happened to Wisp Broom after Shark Tank?

After appearing on Shark Tank in 2018, Wisp Broom received investment offers from all five sharks. However, the deal ultimately fell through and the company did not secure funding from the show.

Did it continue to operate after Shark Tank?

Yes, Wisp Broom continued to operate after Shark Tank. The company continued to sell its products online and in select retail stores.

Did Wisp Broom experience any growth after Shark Tank?

Yes, Wisp Broom experienced significant growth after appearing on Shark Tank. The company reported a 600% increase in sales in the months following the show.

What is the current status?

As of 2021, Wisp Broom is still in operation and selling its products online and in select retail stores. The company has also expanded its product line to include additional cleaning tools.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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