What Is Blogging And How Does It Work?

Blogging has been around for a long time. It’s one of the ways editorial tabloids have progressed over the years to suit the taste of an evolving audience. 

But what exactly is blogging?

SoftwareFindr posits that at any given time there are about 500 million people online.

Blogging has made it easy for content creators to reach a wide audience while sharing their thoughts and professional opinion that simply cannot be captured in a single photo or short tweet and caption on social media. 

What is blogging and how does it work?

Blogging has become a hot commodity in recent years. However, it has been around well before social media was even established.

In fact, blogging is one of the earliest forms of social media. It’s essentially a shorter version of a weblog. Think of blogging as an online journal or diary. It’s a platform on which you share content that is not centered on facts, but your opinion. 

What Is Blogging And How Does It Work_

What is blogging all about?

Blogging helps boost brand awareness. This helps you reach your target audience more organically, and give them a means upon which they can connect with you and your brand outside of making a purchase or conversion. Eventually, the added exposure is expected to bring in more conversions for your business

However, blogging is a means of passive marketing that is widely employed by many digital marketing specialists across a variety of niches and industries. 

What makes blogs popular is that they’re more than just sharing information. Blogging allows the brand to share content by adding their own opinion. This further increases your trust ratings and helps you establish your business in the industry by giving people a sense of what your brand is about. 

How does blogging work? 

Blogging relies heavily on catching user interest. Therefore, it is essential to keep your blogs relevant to your industry and expertise.

For example, you shouldn’t write about plants when you’re in the business of selling digital marketing secrets. If there’s any form of disconnect, it would only lead to confusion and would cause a negative impact on your brand entirely. 

Blogging works because it gives value to the lives of your audience. It’s important to be consistent with the type of content you’re putting out, and to take into consideration its importance to the lives of your readers. 

For example, while clickbait headlines are popular, they’re not ideal for boosting your brand image. Instead, focus on a clear, but interesting headline. Make sure people who don’t even know about your brand will be interested in learning about what you have to say. 

How does blogging work

Blogging is geared towards forcing your audience to spend longer on your website. This will ultimately give them more time to scroll through your content and maximize the possibilities of making a conversion. 

Blogging also boosts your SEO rating on Google. If you aren’t familiar with website authority, search engines rely heavily on it to determine where to place you on search results. This information/ranking is determined in conjunction with the search engine optimization on your website and increases your chances of appearing on more search results - or even as a top result. 

Adding relevant content to your website increases your traffic and lowers what we like to call your website’s bounce rate. Websites that do better and have lower bounce rates are essentially given a higher ranking and are more likely to show up on search results.

Why should I start a blog for my business?

Starting a blog for your business is no easy commitment. In fact, many business owners choose to go without. While that might work for already established brands like Nike or Adidas, you still need to consider several factors when opting out of creating a blog for your business

For starters, you should think about the benefits of starting a blog for your business.

What are the benefits of a blog for business?

Blogging is beneficial to any website for many reasons.

Quite frankly, blogging gives you an opportunity to connect with your customers and your audience in a passive way. This builds the idea that you are an expert in your field, and that you’re not only thinking about conversions or making a sale. It gives the illusion that you’re interested in giving value to their lives outside of the products or services you offer. 

What’s more, blogging gives you the unique opportunity to tap into passive marketing strategies. Think about it: how much of your newsfeed on Facebook contains shared blog posts? I’m willing to bet you’ll see that over 50% of the content of your newsfeed is dedicated to shared blog posts. 

This is important to think about because it solidifies one basic point: blogs generate organic traffic to your website. While you may not need to focus on highlighting your products or your services on each blog post, getting your brand out there and keeping it visible gradually conditions your audience’s minds to trust you and your business.

They will be then more likely to think about your products and convert when the time is right. 

benefits of a blog for business

Moreover, the ability to share your content across a variety of social media sites will also allow you to save on marketing efforts. It generates organic traffic for your site and helps increase your website authority and SEO rankings the more shares and interaction you get on your blog content.

What are the advantages of setting up a blog?

  • It boosts your brand awareness
  • Organically increases your website traffic
  • Boosts your search ranking and website authority
  • Lowers your bounce rate
  • Helps you build customer loyalty
  • Helps increase your authority in your particular industry
  • Encourages visitors to stay on your website longer
  • Boosts your customer engagement

What are the disadvantages of blogging?

  • Regularly posting content can be time-consuming and complicated
  • Consistency is required. You may need to employ the services of professional writers to stick to a posting schedule and keep your content relevant and valuable
  • SEO for blogging can get complicated

Basically, blogging requires commitment. It requires a set plan that you have to stick to. But most of all, you need to make sure your content is 100% valuable to your audience. Your audience will only be interested in things that would add value to their lives.

Plus, you don’t want to cheapen the authority of your brand by mistakenly sharing content that doesn’t pass your standards. 

While it’s best if you take on the writing aspect yourself, it’s not always possible. In some cases, you might need to look into hiring a writer to maintain your content for you, and to make sure your blog is as consistent as possible. 

Producing your blog content

Tips for starting a blog

  • A blog can be as long or as short as you want it to be. While Google does tend to favor blog posts that are over 1000 words long, it’s not a bad thing to publish shorter blog content. This can be anywhere from 350 to 500 words long. As long as you make sure your content is valuable, Google will still reward you for it. 
  • Keep a comprehensive publishing schedule. When you’re just starting out, I recommend that you try to publish posts at least twice a week. Of course, if it isn’t doable, once a week would be enough. This will help you build the amount of content on your website faster, and give your audience more reason to look forward to your content. 
  • Make sure you’re maintaining your standards. While it is important to stick to a schedule, make sure you’re not just blogging to have something to publish. Make sure your content is valuable. It needs to be consistent all throughout. The quality, the timing, the topics. Each part of your blog is important. Do not randomly put out content that would only drag your efforts down the drain. 
  • Writing in a conversational way is a good start. People like to be able to connect to their professionals. Of course, this also depends on your brand voice. However, giving your audience a sense of connection with you will boost your blog activity even more, and will encourage your audience to continue to interact with you. 
  • Don’t just focus on selling. Blog posts are meant to be a neutral zone. They’re meant to give value to your audience’s lives. And while they're a great place to squeeze in some marketing, it’s not always a wise decision to do so. Keep in mind that people read blogs to learn something of value. Unless you’re clearly stating that you’re putting an item for review or are heavily highlighting why they should buy your product in your blog headline, avoid mentioning your products in your blog posts. 
  • Images and videos will help keep your blog post interesting. This is especially true if your content is quite long. Having photos and videos to break up text and give your readers a break would help keep them interested longer and would prevent them from skimming your content. 
  • Keep your blog organized. The use of different header types is important. This not only helps you break up your blog into sections, but it also helps your audience identify which parts are of most value to them specifically. Moreover, this also helps make your blog easier on the eyes. Nobody likes to read a big chunk of text with little to no context. 
  • Writing helpful and interesting content is important. Think about adding how-tos, tips, and guides. These are some of the most popular blog posts and are easily the most versatile. 
  • Keep up to date on SEO requirements. It may be difficult at first, but keeping your blog well optimized for search engine rankings is important if you want to show up on more search results. 
  • Utilize keywords. Keywords are important if you want to boost your SEO rank. You can use applications like the Google Keyword Planner or even utilize platforms like SurferSEO to make sure your content contains as many keywords as possible. 
  • Add in outbound links. Linking to well-reputed sites for information like Wikipedia will help boost your authority on the blog post and it will also help your blog post perform better on search engines. 
  • Don’t forget your social sharing buttons. The ultimate goal of blogging is to help you boost organic traffic and to add a passive form of marketing to your website. Social sharing buttons play a huge part in this and will allow your readers to share your content on other social media platforms. 
  • Be creative! Make sure you’re not just copying another blog’s content. Write your own. Don’t be scared to share industry secrets or to share how you started out with your business. While blogging about your daily activities may not be the best way to go for a business blog, it’s certainly beneficial to add a touch of humanity to your business by sharing as much as you can while maintaining a professional tone. 
  • Organize your content. It’s helpful to have a content calendar. This helps you plan out your content in advance and will give you a general direction of what you need to accomplish within a certain amount of time. This is perfect for those days where you aren’t able to whip up content within a few hours so you don’t mess up your publishing schedule while still keeping your content’s value and standards.
Build a blog and register an outstanding domain name

Should I start a blog?

The answer is yes! Starting a blog is beneficial for any business. In fact, it will help you tap into a majority of your digital audience.

Studies also show that businesses who utilize blogging for their business generally do better with conversions and website traffic. It may not be easy at first, and you may even hit a few rough patches. But it’s important to keep going. 

A vast majority of the human population are online most of the time. Your blog will give your target audience a sense of solidity.

Should I start a blog?

Think about it: would you be more inclined to purchase from a business you haven’t heard of before that doesn’t have anything else on their website except their products or services, or would you rather purchase from a business that has dedicated content showcasing their expertise? 

Blogging is a great way to capture your audience’s attention without focusing solely on sales. This gives your audience time to warm up to you and your brand before deciding to either make a purchase or retreat. While the ultimate goal is to make a conversion, blogs give your audience a reason to stick around instead of just disregarding you the first time they decide they won’t be giving you a chance. 

Think of your blog posts as your own personal salesperson who is online 24/7. Not only will it generate more interest in your brand, but it will allow you to build a better relationship with your audience. 

Overall, blogging is highly beneficial to any business. If you’re looking for a way to boost your sales, website traffic and SEO ranking, then it’s something you should definitely look into. However, don’t go into blogging halfheartedly. If you’re not entirely confident that you’ll be able to produce valuable content for your blog, look into hiring a writer. 

If finances are an issue, perhaps hold off until you’re comfortable enough to write on your own.

But overall, starting a blog is rewarding and a great, cost-effective way for you to organically increase your traffic and tap into a passive marketing scheme.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}