What Is Business Mobile Messaging? How Is It Used?

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The days of shunning business mobile messaging are far behind us. Almost everyone has a phone, and over 90% of smartphone users are active texters. 

Text messages have an open rate of over 98%, and the average individual is likelier to read an SMS message than open their mail.

Many sales teams are now leveraging this trend to market their products and improve customer engagement using both SMS and MMS messages.

In this post, we walk through the ins and outs of business mobile messaging, why you should consider it, how to use it, and the top 5 texting services in the market.

Business text messaging — defined

Business text messaging, or business SMS, is using SMS messages to communicate with current and potential customers. You see, text messages are more accessible and are easier to respond to than emails and phone calls. Reading and replying to texts are an intrinsic part of the day-to-day life of the average individual.

Business mobile messeging

Business texting allows you to send targeted messages to your customers without disrupting their day.  Adapting business text messaging makes communication more personal and efficient to reach greater audiences.

How to use SMS messaging for your business

You can take advantage of SMS Messaging for Your Business in several ways. 

Appointment setting and reminders 

Business text messaging is very effective for setting and sending your clients appointment reminders. Customers who need to cancel or reschedule can quickly shoot off a text message to that effect without disrupting their day. Using text messaging to schedule appointments also makes for a better customer experience.

Customer support

Text messages give a more personal feel to the communication between your customer support rep and your customers. It's faster and more effective; customers can receive solutions to their complaints in just a few minutes.

Great customer service

Moreover, the informal setting makes communicating more convenient for clients than email. You can use business mobile messaging to double-check orders, confirm deliveries, respond to complaints, and receive feedback on overall customer satisfaction.

In-house communication 

Business texting, while unconventional, is a very effective way of communicating with your team, especially on short notice or in vastly remote settings.

Typically, internal communications are carried out via mail or an intranet. However, adding text messaging to the mix presents a quick method of passing information. Employing text messaging within your team makes it easier to communicate time-sensitive information like meeting updates, security alerts, and schedule changes.

Group messaging via text is convenient for small businesses where workers don't have company emails or work remotely. You get to collect many members in one place and do business faster.

Marketing and lead nurturing 

Business texting is a simple and effective way of nurturing leads and communicating new developments with your customers. With business text messaging, you can directly communicate new products, promo offers, and discount opportunities to your customer's phone number.

SMS marketing is convenient for local businesses that do not need elaborate marketing campaigns, complex communication channels, or advanced analytics tools. You could also consider opening groups on a text-focused platform like Telegram to further extend your marketing reach. To build a wider audience, click here

Top 5 SMS marketing services to try

Here's a rundown of five of the best text messaging service platforms available.

Business text messaging

1. Textedly 

Textedly is one of the most affordable business text messaging services out there. It's easy to scale and offers several tools to help you communicate with your customers via text.

Their key features include two-way texting, bulk text messaging, in-text payment, SMS automation, toll-free numbers, and free incoming messages. It also integrates seamlessly with your Instagram business page, allowing you to message your customers directly from your IG page.

This text messaging solution also has an AI copywriting tool that helps you generate message suggestions for your SMS campaigns.

All you're required to do is input a short prompt that contains the relevant information you want to have in your message. The tool will then generate several message suggestions for you to pick from and customize as you wish. 

Textedly's texting service has 12 pricing plans starting at $24 monthly for 1200 messages and one keyword. They also offer a 14-day free trial where you get one custom keyword. 

2. EZ Texting

EZ Texting is a business text messaging service that's integrated with Shutterstock so that you have access to millions of royalty-free images with which you can spice up your SMS marketing campaigns.

EZ Texting

They also have a built-in editing suite where you can choose from several templates and edit the pictures to suit your brand image and marketing needs.

The user interface is very easy to navigate. Every feature has a step-by-step guide on how to use their advanced marketing tools. Other features EZ Texting offers include two-way texting, keywords, SMS analytics, a message templates library, auto-replies, link shortener, drip campaigns, automation for recurring messages, and a mobile app. 

EZ Texting has four pricing options. Their cheapest option costs $25 per month and allows for up to 500 contacts, while the most expensive costs $3,000 per month for up to 50,000 contacts. New customers can take advantage of their 14-day trial to determine if they'd like to go ahead with it or not. 

3. SlickText

SlickText is a top-notch business text messaging app built around SMS marketing and inspiring customer loyalty. The loyalty program software included in every account allows you to run text-to-win programs and create customer-unique coupon codes. 

Other key features of SlickText include text scheduling and marketing tools such as opt-in links, text surveys, promo codes, dedicated shortcodes and phone numbers, and MMS support. 

Their pricing starts at $29 monthly for 500 texts and two keywords, while their most expensive bundle is $1,250 for 50,000 texts. They offer a higher bundle, but you must talk directly to management. You can determine if they fit your business well by signing up for their 14-day free trial. 

4. SimpleTexting 

If you're looking for a texting service with an intuitive interface that can automate almost every part of your SMS marketing campaign, you should seriously consider SimpleTexting.

SimpleTexting doesn't just allow you to send business SMS messages to your existing contacts; you can set up autoresponders to reply to predetermined keywords with information, follow-up texts, or discount codes.

Advanced features include drip campaigns, link tracking, and other tools that help you run text-based research like polls and customer satisfaction surveys. Best of all, their iOS and Android apps make it easy to access these features on the go.

Their pricing plan is customized, depending on the amount and type of messages you send. However, their cheapest plan starts at $39 per month for 500 messages. Every plan has three user seats, allowing you to collaborate with your team. Any additional seat will cost $20 per month. 

5. Thryv

Thryv is an all-in-one platform that doesn't only provide text messaging services but also offers a wide range of business tools. The platform allows you to run keyword-based marketing campaigns.

The platform offers several tools to help you communicate with your existing customers and drive business growth. With one click, you can manage both your outbound and inbound messages.

Thryv

The platform is integrated with your social media accounts to monitor messages from your Instagram and Facebook accounts; it's also integrated with your email and allows you to monitor your social media reputation from there.

Other features include a built-in appointment reminder service, WebChat, text campaign templates, and a centralized bill pay portal. Thryv offers customized monthly subscriptions, and there are no free trials available.

FAQs about business mobile messaging

Still have questions about using business text messaging for your brand? We've answered a few for you below.

1. Is sending SMS messages acceptable in business?

Yes, text messaging is acceptable in business. However, there are guidelines to follow. For example, you shouldn't send SMS messages to phone numbers without their permission.

2. Is text marketing effective?

Text marketing is a highly effective way to connect with your customers personally since the average individual checks their text messages more than they check their mail. Also, marketing text messages are cost-effective. You can reach a large number of customers at a relatively low cost.

3. Do I need permission to send messages to customers?

Yes, you do. The Telephone Consumer Protection Act (TCPA) states that you need written consent before you can send a text message to a client. You can achieve this by including it in the terms and conditions when asking a client to enter their phone number. Ensuring TCPA compliance is crucial to avoid legal issues related to unsolicited messages.

4. What's the difference between SMS and MMS messaging?

SMS (Short Messaging Service) differs from MMS (Multimedia Messaging Service) in that SMS only allows for text-based messages. In contrast, MMS allows you to send multimedia files like marketing pictures and videos.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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