What Is LeadPages And How Does It Work – A Complete Guide

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Million dollar ideas come by once in a lifetime, but not everyone has the resources to splurge on professionals to build a platform for their business.

That’s why platforms like LeadPages have steadily grown in popularity in recent years.

But is it really worth your time? Keep reading to find out what LeadPages is and whether or not it is right for you and your business. 

If you've already decided to get LeadPages, just click the button below to try it for free.

What Is LeadPages?

You’re probably wondering: what is Leadpages used for? To be honest, the applications are endless. You can use it for virtually any website or page building need you have.

LeadPages is touted as a solution for startups or individuals who want to build an eye-catching and effective website for a fraction of what hiring a professional would cost you. 


Perhaps one of the most interesting things about the software is that it’s easy on the eyes and optimized just so you’re not frantically looking around trying to figure out how to use it. You don’t really need any technical or coding experience since the builder does not require coding of any kind.

This means it’s ideal for novices, startups and micro-businesses who are trying to take their brand to the next level. 

Take a closer look at some of the most notable features LeadPages boasts: 

If you’re still on the fence, you can check out this  that talks about the nitty-gritty parts of the platform.

Effective marketing tool

LeadPages is more than just another website or page builder. In fact, there are many such softwares in the market that can help you build a website or pages. But there’s one thing that LeadPages does right: it’s effective. It’s fairly easy to build a website and launch it.

But how do you guarantee its success?

Of course, you have to employ various marketing, conversion and customer retention techniques. 

Leadpages consulting services

The beauty of LeadPages is that it was built for overall efficiency. You’ll not only find a quick to understand page and website building tool, but it also features in-built marketing services to maximize the potential of your business.

This includes the ability to sell products and services directly on the web platform, audience engagement, growth and conversion options and tools that further maximize your marketing strategies.

Easy and intuitive website builder

Don’t you just hate it when you’re trying to build a website and you’re just bombarded with information? It’s proven to be counter-productive to anyone who is just starting out.

Of course, you’d like to have enough choices to play with. But often, it can just be confusing. 

Leadpages build websites

LeadPages comes with a well organized and intuitive website builder that is divided into different categories. There are a total of eight categories namely: 

  • Building tools
  • Conversion tools
  • Marketing tools
  • Design and template options
  • Security/customer support
  • Publishing tools
  • Website builder
  • Integrations

Optimized for all devices

LeadPages values convenience above everything else. And perhaps one of the most important aspects of this software is that it automatically optimizes any website you build to fit into a variety of device screens.

This means it’s mobile responsive, but it will also look great on a wide desktop screen. 

Affiliate program

With LeadPages, there’s more than one way to earn a living. Their affiliate program sees to it that you earn a recurring 30% commission when you make a sale.

Furthermore, don't forget to check my article: Best Affiliate Programs With Recurring Commissions

leadpages affiliate

It’s a great way to market your product or services and the services of LeadPages all while earning a substantial bonus.

How does LeadPages work?

Now, on to the next big question: how exactly does LeadPages work? You’re probably thinking: “okay, you claim that LeadPages is effective. But how is it effective?”

This code-free builder is touted as an all-around marketing and business solution if only for the fact that it has everything you need to launch your business or brand.

That means, you have a variety of tools at our disposal that all work together to make sure your site launch is as successful as possible. 

Let’s take a look at the features that make LeadPages effective:

Landing page builder and editor

Whether you’re trying to build a full website or a simple landing page you can redirect your audience to. If you don't already know, landing pages are essential especially if you’re planning on running ads on other platforms.

Leadpages landing pages

But more than that, the entry-level landing page builder and editor makes it easy for you to fully visualize the full potential of your website. 

Furthermore, LeadPages allows you to funnel through unlimited traffic to your website and landing pages that would help you capture leads. You’ll also have the ability to build an unlimited amount of landing pages. 

Optimized templates

It takes more than coding and programming skills to build an effective website. LeadPages solves half of the problem for you by making it easy to do so.

But what if you don’t have a good enough background in graphic or web design? Are you doomed to haphazardly adding elements that would end up making your website look tacky? No. 

Leadpages landing page templates

LeadPages solves all your problems for you. You’ll find a wide selection of pre-made templates designed by professionals within your reach. This makes sure your pages and sites are as professional and effective as possible without leaving out crucial design elements. 

There are over 200 templates to choose from and include more than just landing page options.

Drag and drop website builder

Don’t have any technical experience? No problem! LeadPages comes with an intuitive and well-organized drag and drop builder that lets you control your business without any technical skill.

All you need to do is focus on how you want your business to be presented and start working on it. 

Leadpages website builder

Moreover, it also features an in-built website editor that allows you to edit your website real time. You’ll be able to see what your website will look like as you edit it which means you’re not leaving out anything and having to check and recheck previews as you work.

Custom domains

LeadPages also allows you to connect your website to domain hosts to make your website address look more professional. There are several options like:

In-built search engine optimization tool

For many novices, SEO is a highly daunting task to tackle. And in many cases, it is. Luckily, LeadPages makes it easy for you to track your website’s performance as well as meet Google’s SEO standards. 

Making sure your website’s SEO is on point is essential in boosting your visibility. But more than that, it makes sure your target audience finds you whether they’re actively looking for you or not. This also means you’re getting better targeted traffic. 

You’ll appreciate how easy to understand and streamlined the analytics platform is as well.

This means you won’t have to waste precious time trying to make sure you have everything right or trying to figure out which aspects of your site you need to improve upon.

If you want to know more about link tracking, make sure to study my best link tracking software guide.

Conversion features

Face it: conversion is important for any website. How do you turn visitors into subscribers, customers or loyal followers? You need effective conversion tools.

Leadpages popups

LeadPages comes with a wide array of conversion tools that helps your website meet success through a variety of ways. 

  • Pop-Up builders - you can’t get conversions without leads. LeadPages features a pop-up builder that makes it easy to grab the attention of your target audience and increases the chances of them converting as well.
  • Alert bars - pop-ups just aren’t your style? No worries. You can still grab the attention of your leads without intruding on their scrolling time. You can create and assign alert bars to appear when triggered to help keep interactions with your lead fluid.
  • Email trigger - this feature registers lead immediately once they click a certain link like subscribing to your newsletter.
  • Checkouts - LeadPages features a seamless payment software that is powered by Stripe. This enables you to accept and process major credit and debit cards securely without having to integrate a third party application.
Leadpages alert bars

A/B split testing

This feature is important if you want to make sure your website or pages are performing exactly as they need to. This allows you to play with different elements and will help you identify parts of your website that need improvement. 

Basically, it allows you to compare two versions of the same page to see which would perform better in a live setting.

Moreover, it also helps optimize your marketing strategies in the future by collecting information about the most active or well-responded to parts of a page versus those that do not perform very well. 

Security and customer service

As with any software, there is always bound to be a learning curve or technical issues. Although LeadPages does work to keep inconveniences to a minimum, you’ll find it reassuring that their customer support team is easy to reach and responds in a timely manner. 

Leadpages customer support

One of my biggest pet peeves is when I receive bot responses to my inquiries. So I highly appreciate the fact that when you do receive a response, it’s a real human on the other end trying to resolve your issues efficiently.

LeadPages pricing plans

LeadPages offers three monthly plan options. It’s still relatively cheaper than hiring a professional to do the work for you and it’s ideal for various types of businesses.

Leadpages pricing plans

Let’s take a look at how much LeadPages would cost you:

  • Standard Plan - the Standard Plan is priced at $25 a month. This basic plan contains all the basic tools you need to launch your business or brand. Basically, it’s the most affordable option with the least frills out of all three plans. It’s ideal if you’re looking for something that is cost-effective and will allow you enough room to grow with your business.
  • Pro Plan - the Pro plan is the most popular option among LeadPages users. At only $48 a month, you’ll gain access to split A/B testing, trigger links for emails and opt-in texts for your pop ups.
  • Advanced Plan - finally, if the Pro plan just isn’t doing it for your business anymore, the Advanced Plan will cost you only $199 a month. It’s ideal if you’re working with multiple clients as you can create sub-accounts.

Final words: is LeadPages worth it?

If you ask me, LeadPages is most certainly worth it. It’s ideal for any startup business and has plans in place that will help you grow your business as you see fit. It’s also ideal if you’re planning on building several sites for different clients without any difficulty. 

Of course, there are certain aspects that could be improved upon. For instance, I’d like to see LeadPages allow its users to customize standard templates.

Yes, the templates are there for your convenience, but it would be nice to be able to make it your own just so it can fit your brand better. 

Moreover, if you value A/B split testing, you may need to splurge on the Pro plan. $48 may not sound like much, but if you're a startup and not really gaining much momentum yet, it can mean the difference between earning and losing money for your business

leadpages site builder demo

That said, LeadPages certainly makes it easy for anyone to build a website and manage effective marketing campaigns without having any technical skill or coding background.

I’m certain you’ll appreciate the drag and drop builder and various integrations that allow you to take your business to a new level without breaking the bank on a professional coder or web designer

Overall, LeadPages is definitely a software that is well worth your time especially if you're just starting out. It removes the middle man and allows you to take control of your business as you see fit while learning about what could make your business successful as you go.

Moreover, you don’t have to worry about the technicalities that usually come with search engine optimization thanks to the in-built optimization tool. 

If you’re still on the fence, you can check out this LeadPages review that talks about the nitty-gritty parts of the platform. 

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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