What Is Seinfeld Email Sequence? [Seinfeld Method]

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The Seinfeld email sequence, AKA the Seinfeld Method is short-form narrative with the objective of amusement

Despite being inspired from the hit TV series "The Show About Nothing", this email sequence has more to show for it than just a few laughs and giggles. Read on to find out why.

What is the Seinfeld Email Sequence?

Using the Seinfeld Method, you can continue the conversation you started with "The Soap Opera Email," a series of emails aimed at establishing a connection with new prospects and exposing them to your products and services. 

What Is Seinfeld Email Sequence [Seinfeld Method]

Its main objective is to foster a sense of trust. In the process, you'll learn how to use email to tell a great joke, sell stuff and get prospects to do things for you and your business.

The Seinfeld Method consists of two phases: The pitch and the response.

  • The pitch is a thought-provoking joke that holds your prospect's attention so he or she reads the email completely. 
  • Once they're done reading, they need more information.

For subscribers who have already gone through Russell's Soap Opera sequence, he follows the same strategy. Like an episode of Seinfeld, each email is complete in itself.

When he speaks, he's not afraid to be open and honest about his own life and dealings with prospects. And, at the end of each email, he finds a way to tie the story into his products and services.

How to implement it for yourself

The Seinfeld method relies completely on telling your story. It's important to make it personal and relatable to your audience so that they may connect with you further. Remember, while making a sale may be your main objective, it's not exactly what you need to offer your potential customers right off the bat.

Step 1: Visualize your daily life in the form of a story

The first step is to visualize your daily life. 

  • How do you do things? 
  • What is your routine? 
  • What brings you joy every day?

Step 2: Keep a log of your daily interactions

Whether it's speaking with one customer who says you changed their life or responding to an angry email, write down the entire conversation in a daily log.

Step 3: Combine the log with a thought-provoking story

Combine your daily log with events that happened earlier that week or month. From there, start creating a new story from this past day or week. This is where you'll use the Seinfeld Method to make the joke and continue to develop trust in your delivery techniques.

Step 4: Tie it into your products

When crafting your story, you want to make sure you can tie it into the products or services you're selling. This makes it easier for your readers to understand that you're not just sending out emails for the sake of selling your product.


When you utilize the Seinfeld Method, you figure out what people want to know about you, learn how to tell that story and then show how your products are a part of that story. This will create an emotional connection between you and your prospects, which is something that your competitors can't duplicate.

For example: You are a young software entrepreneur who comes from a middle class family. You're in your third year of college, but you still feel like a nobody. You can't wait to finish school and get out into the world and make use of your analytical abilities.

You run through getting a job with no luck. Before you know it, you're back at the brick-and-mortar college campus – working as the campus's IT technician. You have regular customers who are impressed with your quick service and your strong technical skills; they want to contract or hire you personally on their projects.

Step 5: Don't forget your call to action

Always end your email with a CTA. This is where you will ask your prospect to do something. This could be buying a product from you or sharing more about your story with the people you know who might need the services you're offering.


This CTA can be delivered in many ways depending on your audience and their needs at that particular time. It doesn't have to be a sales presentation nor should it feel like one. Treat this call to action as a means of fulfilling an objective within the email and tying things together with your products and services.

Pro tip: Don't make it too lengthy. While you want to create a visual experience for your readers, you don't want to tell your story in more words than you need to. Keep it short, descriptive, and straight to the point. Remember, readers don't have the time to sit and read through 5 pages of your background story if it doesn't benefit them. If you're interested in optimizing your email strategy further, consider exploring tools and techniques for effective email warmup.

Seinfeld method: is it right for you?

In the world of online marketing, email is frequently touted as a "magic bullet," but in reality it is simply one of many tactics used to turn prospects into paying clients. Before focusing on email, ask yourself: Is email truly our biggest opportunity for growth right now? If not, then what?

If you are ready to focus on email, we can think of no better shortcut to attempt than the Seinfeld Method. Let me know what you think by leaving a comment.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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