Writing Techniques For Your Educational Blog That Boost Your Traffic

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Writing a blog is a very powerful marketing strategy. Every blog post can increase website traffic. Well-written blogs may appear in Google search for years. It is also great content for your social media. 

Imagine Instagram posts and stories with highlights of your blog post. You can share a link to your new blog post and even to your website.

Writing a blog can make a bond between you and your audience. For example, you can tell some interesting details about how you’ve started. But most importantly, blog posts are made to educate and engage readers. 

This is the place where you offer solutions to readers’ problems, and also where you inform them what’s new in your business.

Making educational blog posts is very challenging. You should be careful because your blog content must be informative, interesting, and illustrative. We can call it the three I rule.

However, in this article, we will discuss writing techniques for educational blog posts that will make students trust you. These pieces of advice will also help you boost your website traffic.

Come up with engaging topics for students

When you write for a specific group of people, you should always get information on what current fields of interest for this group are. This may sound challenging, but you should conduct research on ongoing topics regularly.

Come up with engaging topics for students

This tactic can also help you find a particular subject for your blog posts. If you choose one niche, be sure that your website will be the first thing on students' minds when they need answers on these particular topics.

For example, your niche could be education and helping students find online help. In that case, one of your blog posts should be about websites where students can discover free examples of essays and also choose critical essay example for their literature tasks.

Your niche could be about students’ mental health. You can write femmi blog posts about female students and their path through academic life. Also, your niche could be writing about LGBT+ students, their rights, and their problems during college.

Make good research

If you want to write high-quality blog posts, you should deal with a plethora of information. Before writing you should do a deep research about the subject you want to write about. This could be exhausting, but that way you will make trustworthy and reliable blog posts. 

Keep in mind that nowadays every piece of info is easy to check. Make sure that you always give your readers relevant, precise, and correct facts. There is nothing worse than giving false or semi-true information. You will lose your readers' trust and that will affect your website traffic.

Keywords increase blog traffic

Besides researching relevant details about your topic, you should also do a little research about keywords you should use in your text.

Keywords increase blog traffic

These keywords show you what users type when they search for a piece of data. Keywords will help you understand people’s needs and show you what content you need to provide. 

For example, if you want to write about mobile apps that would enhance the writing experience for student writers, you should combine the following keywords: college, student, writing, or education.

Make outlines of your blog post

When you chose a topic and research the facts and keywords, it is time to write an outline of your text. When you write about something interesting, ideas build upon each other. This could lead you off topic. 

But outlining will help you stay focused on the main idea. Following this layout will save you time. You won’t write about some less relevant facts that pop up while writing.

By placing a general draft, you establish exactly how you want your blog post to look like. At the end of writing you will know if it’s what you imagined or if you should make some changes.

Make how-to guidelines

Some of your blog posts should show guidelines for accomplishing some goal or task. You should write how-to guides and tutorials that would show students how to get something done. For example, you can write a step-by-step guide about borrowing books from the library. 

Or you can make a video tutorial about making compost and preparing things for recycling. Your readers would feel they can lean on your blog and learn how to actually do some stuff. That would make a strong bond between you and your audience.

Share some experiences

People need to feel as if they are not alone in some difficult situations. Knowing about someone else’s experience makes them think that the way out is near. You should write about issues and experiences

Share some experiences

But more importantly, you should offer solutions for those situations. If you write about LGBT+ students, you should look at the experiences of people who had difficulties in telling their parents about their sexual status. Readers have to feel that you care. 

They shouldn’t think that you are here just to sell products on your website. As their trust grows, they would more likely share your content with their friends. This should bring more people to your page. 

Use links to authoritative websites

Putting links to relevant and authoritative studies and research will certify your thoroughness. It will show that you made some research and deeply thought about a certain topic. Also, external links would precisely inform readers about the important topics that you just mention. 

But most importantly, putting external links to different blogs will probably lead these bloggers to link back to your site. 

That way you improve your website traffic and make useful relationships with blog writers. Furthermore, search engines prefer pages with external sources of info.

Check out your grammar

No one wants to read a text full of misspelled words or misplaced punctuation marks. Spelling mistakes could project your incompetence. And also lead to the loss of readers. Don’t let that happen.

Check out your grammar

There are plenty of websites and mobile apps that would check your grammar. They would also point out stylistic flaws in your text. Use these tools to improve your blog writing. This practice will take five minutes, but it will make your every text perfect.

Pay attention to formatting

People don’t want to read boring text made of sentences lined up one after the other. Make your text look attractive. Use bold, italic, and underline. You should also use lists and bullet points. People can quickly go through the paragraph and get to the list that shows details. 

Write short paragraphs when possible. Think of engaging headlines and subheadings. A text arranged in this way will attract attention. Use concise and simple sentences. You want your blog post to be understood by everyone.

Illustrate your blog post with images and videos

Creative images would make your text appealing. They would illustrate your story. If your image is high quality, it will appear in Google searches and lead readers to your website. Videos are even more engaging than images. 

They are great content for your social media and YouTube account that would lead to your website. If you write tutorials, you should make a video that covers it. People will remember the procedure more easily if they see it than if they read about it.

Promote your blog on social media, newsletter, and diverse forums

Every student uses some social media platform. To boost your website traffic, you should promote your blog on Instagram, Twitter, Facebook, or Pinterest.

If you make videos, share them on TikTok and YouTube. Also, you should offer text from your blogs on forums such as Quora or Reddit

But be careful; share your blog if it is relevant to the topic people talk about on the forum. Start a newsletter and send your blog posts via email.

These readers are already interested in your work and will be happy to receive your text directly in their mailbox. Send them a text regularly but don’t spam them and make them press the unsubscribe button.


It is interesting to create blog posts. You can use your imagination and creativity and make excellent content for your website. That way you also help people find answers to different issues and it feels great. 

However, writing blog posts is a challenging job. You should be well-informed, persistent, and precise. 

Your text has to be appealing on the outside and relevant and useful on the inside. Follow these pieces of advice and you will make great blog posts. It will bring many readers and increase your website traffic.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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