7 Facebook ads management tools that can save you time and money in 2022

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Facebook ads alone can drive thousands of visitors to your main website. But then why do you need Facebook ads management tools?

Because Facebook ads also consist of a Title, Product description, Images, and Product link. To manage all these, you will be required to use the Facebook ads management tool.

These management tools are easy to use and help to enhance your Ad-campaign. You can save a lot of time and money by using these tools.

If you are hesitant to spend extra money on these tools, let me make it clear. You might lose hundreds of dollars to save few bucks!

Facebook wants you to spend money, and in return, you will get leads! Using these marketing tools (which are super affordable) will help you run a successful Facebook ad campaign.

Let's talk about these marketing tools!

Top 7 Facebook ads management tools

This list is in no order of ranking! We present to you what people liked most in 2022.

1. AdEspresso

AdEspresso is a very modern yet simple ad management tool. You can easily create Facebook ads with High ROI.

It is relatively easier than most of the other top ad management tools. Facebook ads come in various variations like video ads, carousel-type ads, and so on. You can test different types of ad formats and set audiences to check how your ad will perform.

You also receive a deep analysis of your Facebook ads with AdEspresso. Analyze your strength and weakness to improve your ad campaign.

If you feel this is too much for you to handle, you can visit AdEspresso Academy. Here, you will get all the tutoring required to master the management of Facebook ads.

Pricing of AdEspresso

This tool comes with 3 pricing plans. You will get a 14-day free trial in every plan. You can avail of this trial offer and experiment all you want before billing annually!

All the plans have the following essential features:

All plans include these essential features

  • Import of existing campaign
  • Automated promotion of Facebook posts
  • Inspector breakdown & Split testing analysis
  • Automatic contacts sync for lead campaigns
  • Tag-based aggregated reporting
  • Schedulable SaaS reporting tool
  • Customized performance triggers
  • Automatic optimization

Let's talk about all the plans.

Starter Pack

It costs you $49 per month (billed annually).

Plus Pack

You will pay $99 per month (billed annually) for this plan.

Enterprise Pack

It's expensive! It costs you a whopping $259 per month (billed annually) to avail of this pack.


2. Facebook Ads Manager

Who else can manage your Facebook ads better than Facebook?

Facebook Ads Manager is a very versatile tool to help you create targeted Facebook ads. It provides a collection of all the marketing tools required to be profitable from Facebook ads.

Some digital marketing companies call it simple and basic! But this is not true. It is the most used ad management tool by individuals and big companies.

To get started on Facebook Ads Manager, follow these images:

Facebook Ads Manager

Click on Create an Ad Then click on Create a Page (You can also link your existing page)

Then, You can provide your Product information in this tool, then Select your target audience, set a budget, and relax!

Ad campaign results can be easily tracked, and you can fill your pockets! However, remember to keep a check on your results. Keep improving your campaign and notice visible results in Facebook Ad Manager.

The great thing is: It is free of cost. Facebook Ads Manager does not cost a single dollar. But of course, you will pay for ads!

3. Qwaya


This is one of the most advanced and well-built Facebook ads management tools. Qwaya is a complex-to-use tool in which you can control every aspect of your ad.

Spoiler: If you are new to Facebook ads and management, you might pull your hair out. Qwaya has many advanced features like A/B testing and Scheduling.

This tool is suitable for experts looking to enhance the results of their respective Facebook ads. If you are a team of people working together on the same ad, Qwaya is definitely a Yes to you.

You can literally schedule your ads when your target audience is awake and online to generate maximum ROI. It also lets you control the placement of your ad in the user's newsfeed.

I can take all day to discuss advanced features of Qwaya, but this does not change the fact that it is a complex tool.

Pricing of Qwaya

Qwaya also comes with 3 pricing plans. You will get a 14-day free trial in every plan. A good thing about this tool is that you don't have to pay annually. However, this tool is mad expensive. Even the most basic plan costs you $149 per month.

Premium Pack

It costs you $149 per month. You get 1 user access, Unlimited ads, and Unlimited Facebook users.

Business Pack

You will pay $249 per month for this plan. In return, You will get 5 user access, Unlimited ads, and Unlimited Facebook users.

Agency Pack

It costs you $349 per month to avail of this pack. You will get 10 user access, Unlimited ads, and Unlimited Facebook users in this plan.

4. Hootsuite Ads

Hootsuite Ads

Hootsuite ads is a big name in the social media management world. But it is also an excellent Facebook ad management tool.

You will be surprised to know that Hootsuite now owns AdEspresso. This tells you 2 things: First, AdEspresso is somewhere better than Hootsuite. Second, Hootsuite is a much bigger name than AdEspresso.

USP of this tool is that it is effortless to use. You can launch an ad in seconds using this tool. Everything is built-in. You just have to order the launch of your ad.

One can call it a fusion of both AdEspresso and Qwaya. Users can perform advanced operations like that in Qwaya, and still, it is easier to use.

Pricing of Hootsuite

It comes with 4 different pricing plans. You will get a 30-day free trial. This is a good thing because other tools give a 14-days free trial.

All the plans are billed monthly, and the basic plan starts from as low as almost $15.

Professional Plan

It costs you $14.89 per month for this plan. You get the following core features with the pro plan:

Team Plan

You will pay $89 per month for this plan. That's almost 6 times the professional plan. You get the following core features with the team plan:

Business Plan

I will not suggest you buy this plan, you will know why! A 1-month business plan costs 605$. Now, that is a lot. You get the following core features with the business plan:

Enterprise Plan

As the name suggests, this plan is for the big enterprise looking to manage Facebook ads professionally. Contact the Hootsuite team to enquire about extras you need in your existing plan, and you will be billed accordingly.

5. AdRoll


AdRoll allows you to generate leads not only on Facebook but also on LinkedIn, Google Adwords, Bing, Twitter, Youtube, and Instagram.

This is a retargeting based lead generation tool.

It means, imagine someone opened your website and left without a purchase. If you have Adroll, you can target this user's Facebook with your ads and hope you get an order this time.

Retargeting is a very vital component of Facebook ads. Not just this, You can also do the following things in your AdRoll management tool: 

  • Set budget on your ads
  • Compare different version of your ad
  • Pausing campaigns and resume them at will (Similar to manual scheduling)

They are in business for more than 10 years and can help you manage your Facebook ads hassle-free.

Pricing of AdRoll

This tool comes with just 2 pricing plans. You will get a 30-day free trial in the paid plan.

In the starter plan, you will not pay a single dollar to use AdRoll. It's unbelievable, right! It is a relief to know there are some good free to use tools available in the market.

Growth Plan

You will pay $25 per month if paid monthly. And $19 if you bill annually. You will save $72 annually with annual billing.

To extend your email list for retargeting, you can buy extra spots for very affordable prices.

Like other tools, the high-end add-ons are super expensive, but small business owners will not require these features.

6. Driftrock


It is a high-end ad management tool curated to maximize the returns from your ad campaigns. This tool allows you to manage ad campaigns from different platforms in one place.

Driftrock is handling the digital marketing of brands like Coca-Cola and BMW. Yes, they are a big deal!

This is more than a tool, you will get full support from their team to create an excellent working ad campaign. They have a very robust network of strategies to provide world-class management services.

Facebook ads management tools that can save you time and money

Like, You can schedule your ads even with the signal of the weather, game schedule, or time of day.

Suppose a golden warriors game will be played after 12 hours, Driftrock allows you to launch your ad when game the respective game will start. This will yield you high traffic from the live channel of the NBA.

This was just an example, but you can use this tool to bring optimal ROI from your ads.

You can trigger ads, Google Adwords, and email based on various signals. That's some advanced level scheduling!

Pricing of Driftrock

It is a secret!

Driftrock has not revealed its prices like other management companies. They provide custom pricing on the basis of the requirements of their customers.

Just a hint: It is not cheap! You are getting very modern services based on automation and AI. It will cost you a good chunk!

7. SocialPilot


Last but not the least, we have SocialPilot.

This is a very balanced and straightforward management tool. In the literal sense.

The interface is very easy to be familiar with. Unlike Qwaya and Hootsuite, this tool is very easy to use. It has a very minimal learning curve with a high Return on Investment. One of the best tools to create a social media posting schedule.

Cheap, Advanced, Easy to use, and whatnot. This tool is recommended for new players.

A friend of mine said quote "SocialPilot is basic and has low utility". I replied in return " This tool can allow you to schedule your ads and even boost them before publishing for $30, what else do you need!"

Manage your clients and schedule your ads all in one place. I know I might sound biased but this tool is optimal for small-scale businesses and Individuals. Analyze and monitor the results of your campaign with an analysis report.

Pricing of SocialPilot

SocialPilot ad management services come with 4 pricing plans. Similar to other companies, You will get a 14-day free trial in every plan. You will save 15% on every plan if you bill annually. This is a pretty good deal.

Let's talk about the plans.

Professional Plan

It costs you $30 per month (not billed annually). You will get 1 user access and you can link 10 social media accounts.

Small Team Plan

You will pay $50 per month (not billed annually) for this plan. You will get 3 user access you can link 25 social media accounts with unlimited clients.

Studio Plan

$100 is the price for their most popular Studio plan. On purchase, you will get 5 user access you can link 50 social media accounts with unlimited clients.

Agency Plan

Even their most expensive plan is pretty affordable. Just $150 (not billed annually) for 10 user access you can link 75 social media accounts with unlimited clients.

You also get a white label for your ads.

SocialPilot pricing


This goes needless to say that Facebook ads have an immense potential to flip your revenue upside down. Now, it depends on you whether you want to leverage this potential in your favor or not! Also you may find out the best place to buy Facebook followers and likes to get your target growth quicker. 

Facebook ad campaigns are like real life campaigns and if ignored they will not deliver desired results.

Facebook ad management tools will help you make sure that you do not fail. All the tools listed in this article will save you time and money so that you can focus more on your business.

I wish all the readers good luck and hope you select the best tool for your business.

Do not hurry and make a smart choice!

About the author 

Gagan Luthra

Gagan Luthra is passionate about SEO, Facebook Ads and Digital Marketing in general. Check out his blog AdsConsultant.net where he shares various tips and tricks to grow and thrive online.

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