Best Sales Funnel Builders in 2021: Features, Pros & Cons

There are numerous digital marketing platforms that promise actual results today. The problem is, just because it is marketed as sales funnel software does not mean it is what your business needs.

best sales funnel builders

That said, my best sales funnel builders in 2021 guide can help you determine which platform is the right fit for your online venture.

Let’s start.

10 best sales funnel builders you should try this 2021

In the following sections, I will enumerate each of the best marketing funnel software to check out this 2021, their main features as well as the pros and cons.


Kartra is an all-in-one marketing solution designed to support professionals who wish to improve their online business and maximize their campaigns.

And if, say, you are in the middle of expanding your business, its tools can help you visualize your plans.

Kartra review_home page

It consists of a wide range of user-friendly features that you can utilize to increase your leads and sales, optimize your sales funnel and campaigns, and boost your brand awareness. In fact, all its building features including the landing page builder works as a drag and drop.

Some of the tools it offers are:

  • Sales funnel software and website builder
  • Membership system
  • In-depth analytics
  • Video hosting
  • Calendar
  • Helpdesk
  • Email automation tool

Having a hard time strategizing campaigns that yield results? Kartra provides a library of done-for-you campaigns too.

Frank Kern, together with other marketing experts, created these applications with the purpose of generating leads and increasing conversion rates. Perfect to drive and gather more potential clients.

What makes it different?

1. Membership portal builder

The company bills its membership management system as its most lucrative feature online entrepreneurs like you can make the most of.

Essentially, it is a builder wherein you can create a membership portal to organize, manage, and deliver exclusive content to your audience. 

For instance, you can set access levels for your members. It lets you monetize them in two ways too:

  • Sell products through membership
  • Sell membership with full access to your exclusive content

But aside from being among the few platforms that offer a membership management builder, having a wide selection of options is what makes it special.

Stretching from email sequences to content automation, you have all the tools to impress your market and serve their digital needs. 

2. Done-for-you marketing campaigns

These are ready-made templates specifically created for running marketing campaigns. It is designed to help users find the right marketing formula, particularly those who feel like their current strategies do not yield positive results.

They include complete sales funnels along with their email sequences and automation.

Each template is created with different objectives and curated by reputable marketers. And as of today, Kartra has eight types of campaigns.  

  • List builder
  • Simple list builder
  • Quick launch
  • Book funnel
  • 4-day cash machine
  • Agency campaign
  • eShop campaign
  • Masterclass campaign

3. Email automation tool

Kartra has a built-in email marketing automation software that functions like MailChimp. I find it special because most funnel builders don’t have it and instead use an external application, which I find impractical.

In Kartra, you don’t need to purchase a standalone email autoresponder. Its very own application can help you everything email-related seamlessly.

Here’s what you can do using it:

  • Create bespoke email sequences
  • Segment email list
  • Broadcast emails
  • Gather, organize, and import leads

Who should use it?

If you are a newbie, I recommend you to skip Kartra for the meantime. It is because, ironically, being a professionally built software can overwhelm individuals without prior experience like you. Its learning curve is quite steep as well.

On the one hand, it is preferable for seasoned marketers and entrepreneurs. Biz owners with more than 2, 000 active subscribers - or those who wish to expand their online venture - can also benefit greatly from Kartra’s features too.


  • It has a professional user interface
  • It comes with a fully-featured email marketing tool
  • It offers done-for-you campaigns and in-depth analytics


  • The software is too pricey
  • The learning curve is quite steep

To get a full picture, read my Kartra review.


Known for its intuitive and high-quality funnel templates, Clickfunnels is a digital marketing platform focusing on serving customers the best sales funnels that convert.

Before signing up for ClickFunnels, make sure to get ClickFunnels 30 Days Marketing Plan. Everyone who has ever had a ClickFunnels account, needs these 30 day blueprints. The summit is totally free.

clickfunnels page editor

It comes with a builder as well as templates that you can either customize or use as-is. 

It is also loaded with tools that are crucial in advertising and lead generation. In fact, it also has a membership builder to help you create more ways to earn.

On the one hand, if you are worried due to lack of technical skills, don’t fret because all Clickfunnels features are designed with entry-level accessibility. Hence, they are all beginner-friendly.

Essentially, Clickfunnels helps you carry out the following tasks:

  • Drive leads and boosts your brand through webinars
  • Earn money through memberships and gated content
  • Nurture your relationship with your audience via email marketing

What makes it different?

1. Sales funnel builder and templates

The sales funnel builder along with its wide selection of prebuilt conversion models are Clickfunnels’ strongest features.

These features are also its main differentiators from other funnel building software.

The builder is divided into two sections: the cookbook and classic funnel builder.

Both editors are easy to use and include many templates. The only difference is that the cookbook builder comes with more industry-related premade funnels. 

But what makes the tool remarkable is its wide array of design options. Basically, Clickfunnels doesn’t want you to make mediocre sales processes, but high-converting and the same time aesthetically-pleasing.

2. Webinar integration

Since industry leaders’ go-to solution for lead generation and conversion are webinars, Clickfunnels added a program wherein users can add them into their funnels.

Webinars enable you to hold seminars and workshops live via Zoom. You can pre-record your lectures as well and let your audience play it whenever they prefer. 

Moreover, you will get a premade webinar funnel too that you can customize.

3. Actionetics

Actionetics is Clickfunnels email automation software. Essentially, it works like any other email autoresponder including building email campaigns and send broadcast messages. 

But what makes it different from its competitors is that it has a feature called Action Score. Action Score is a feature that assigns a score for every subscriber in your list. The score is dependent on how the customer interacted with the emails. That way, you know the leads who are interested in your products or services.

Who should use it?

Clickfunnels comes with promising funnel builder features that many online business owners can take advantage of. So its target audiences are people whose main purposes are to run sales funnels for their business.

With Clickfunnels, you can easily sell your products, set up optin forms, one-click upsells, and checkout process.

The platform is quite expensive. As such, I recommend it only to solopreneurs or agencies without an operational cost limit.

What are the advantages and disadvantages?


  • It contains a huge collection of prebuilt sales funnel
  • Intuitive and easy-to-use sales funnel and site builders
  • It offers a 14-day trial


  • It is expensive
  • The standard plan has limited features

For more information, study my Clickfunnels review.


Builderall is comprehensive marketing software designed for entry-level entrepreneurs and is specializing in building advertising materials such as sites, landing pages, sales funnel, and webinars.

Builderall homepage

It is packed with over 30 handy tools that you can utilize to improve and maximize your results.

Builderall is divided into five pricing plans. The first one is the forever free package. Otherwise, all plans are relatively cheap. (premium plan is $69 monthly)

What makes it different?

1. Building tools

Builderall’s building features do not only come with sales funnel builder tools. You can also create unlimited websites, online stores, mobile applications, webinars, videos, and online courses.

Basically, the building section enables you to make almost anything that you can use for marketing. And such an advantage cannot be seen in other marketing platforms.

2. WordPress installation

Builderall has a newly added tool that allows its users to integrate WordPress into their software; perfect for those who already run a successful WP website or want to create one.It works in a separate dashboard and does not share the same functionalities that the pixel perfect builder (website editor) offers.

3. Two-tier affiliate program

Affiliate programs are the norm for marketing solutions. However, Builderall two-tier affiliate system caught my interest which I believe makes the software much more lucrative than its competitions.

Builderall two-tier affiliate program works like the typical affiliate system we have today. Every time you sell a subscription, you will make a 100% commission for the initial purchase and a recurring commission (30%) if the users continued using the software.

The only difference is that it has a 2nd tier that allows you to earn a 30% commission if and every time your referrals sell a membership. And building a network of Builderall referrals can make you more money than what other affiliate opportunities offer.

Who should use it?

Builderall is known for its user-friendly - especially beginners - features. As such, I highly recommend it to individuals (even without prior experience) who aspire to run their own digital business someday. The platform is being sold at a cheap price as well. Perfect for startups and entrepreneurs with a low operational budget.

What are the advantages and disadvantages?


  • It offers 30+ tools
  • It has a wide array of building features
  • It is affordable and offers a forever free plan


  • Inconsistent user experience
  • The creators are too focused on quantity rather than quality.

Are you still interested in Builderall? Check out my Builderall review.


Leadpages is a sales funnel platform specializing in building landing pages. It is created to aid startups and small businesses leverage as well as strengthen their marketing efforts.


The platform is known for its code-free site builder. It means, if you are a non-programmer, you can still build landing pages by simply dragging building blocks into the canvas.

Leadpages also has features - from lead magnets to customer support - essential to improving your sales funnel. Say, you want to expand your reach, you can use its opt-in text campaign and message potential leads via their mobile numbers.

It is an excellent means to reach out to your market that are not active online.

Here is the complete list of features you can find inside the platform:

  • Building tools
  • Site builder
  • Conversion tools
  • Advertising tools
  • Design and templates
  • Publishing tools
  • Integrations
  • Security and customer support

What makes it different?

1. Conversion tools

Leadpages is an excellent builder for marketers who want conversion-focused landing pages. It is rich in conversion tools that you can seamlessly integrate into any of your pages.

Grab your viewers’ attention by offering discounts, for instance, by adding pop-ups. If you don’t want to appear intrusive, you can opt alert bars instead. Either way, both can aid you to call your audience’s attention. 

It also has an A/B split test tool which you can use to compare two versions of the same page and determine which one works best. And to top that, the company also provides real-time analytics features and optimization tips that you can use to monitor the performance of your webpages and improve it further.

By the way, in case you want to learn about some link tracking tools, check out my guide: Best Link Tracking Software

2. Landing page builder

Leadpages landing page builder is not much different from its competitions. It is code-free and works as a drag and drop, has many customizable premade templates, and integration of conversion tools. 

But what sets it apart from other page editors is that Leadpages does not stop you from your full potential. It is because - unlike its competitors - they don’t put a ceiling on the number of pages and web traffic a user can create and receive.

3. Site editor

Build professional sites and boost your web presence using Leadpages built-in site builder. It is a drag-and-drop editor that saves you from the stress of coding.

Also, you can utilize it in two ways. Either you use it to build your own webpage and theme or to customize an existing web template provided by Leadpages.

Apart from that, the platform allows third-party integration of domain solutions too including HostGator, GoDaddy, and NameCheap. It also comes with features like a streamlined analytics dashboard and built-in SEO to ensure your website is performing well.  

But the reason why I find it valuable more than the other tools is that it saves you from spending money by hiring a professional web developer. Simply put, it is a practical investment.

Who should use it?

Its code-free website builder as well as its collection of templates are perfect for aspiring business owners but lack essential tech skills to start. The software has entry-level accessibility as well.

Hence, even users without prior experience won’t get a hard time utilizing it.

Aspiring and experienced affiliate marketers can benefit from Leadpages’ features too, particularly with its suite of conversion tools.

What are the pros and cons?


  • It has fully featured conversion tools
  • All features are intuitive with entry-level accessibility
  • It offers a 14-day free trial


  • Pricey plans
  • A/B testing is not included in its standard plan

Check my full and in-depth review here for more details.


Unbounce is a marketing platform known for its suite of tools and fully-featured landing page builder. Just like its competitors, it requires no coding and instead uses a visual interface.

unbounce review_homepage

It offers tools crucial for lead prospecting, increasing conversion rate, and brand awareness.

Essentially, it can help you execute the following tasks:

  • Build and customize pages
  • Increase your leads and sales
  • Keep your data and your customers safe and secure
  • Create sub-accounts for your clients

Want to test it first? Unbounce offers a free trial for 14 days too.

What makes it different?

1. Fully featured landing page software

Unbounce wants you to create a functional yet aesthetically pleasing landing page. Hence, they come up with an editor packed with wide intuitive design and conversion tools. 

You can do A/B split test, add images of your own or choose from Unsplash 8, 000 royalty-free photos, integrate additional functionalities through Script Manager, and many more. 

The builder works as a drag and drop. As such, you can customize any templates you want without the hassle of coding scripts. 

2. Pixel-perfect builder

If there is one thing that makes Unbounce’s landing page builder different from its rival, it would be its pixel-perfect builder. The pixel-perfect builder tool enables users like you to design and smarten your landing pages freely.

Technically, the feature frees the builder from grids, rulers, and boxes that constrain your ability to fully visualize the design you want. As a result, you can then make modifications exactly how you want it. 

3. Account management tool

Working with multiple clients? Unbounce account management tool can help you sort them all simultaneously. The feature lets you monitor and manage all your clients using one dashboard.

It also has SSO or Single Sign-on which allows you to keep and handle all saved usernames and passwords in one place.

Who should use it?

Startup agencies and freelance marketers would benefit greatly from Unbounce tools; thanks to its agency-oriented feature that lets them supervise their clients via one dashboard. The other apps such as the landing page editor are, quality-wise, enough to impress your customers. 

The only downside is that its standard plan costs $79 per month, and that is too expensive for a landing page builder. Hence, I would recommend it only to starters without a restricted budget.

What are the pros and cons?


  • It allows users to take full control of their designs
  • It comes with drag-and-drop builder with customizable templates
  • Great security features


  • It is too pricey for a standalone builder
  • Steep learning curve

Want to know more details? Check out my Unbounce review.


Landingi is a digital marketing platform focused on building functional and appealing landing pages. Built for online biz owners and marketers, each feature works to enhance and maximize your sales funnel.

landingi review_home

Essentially - from its page builder to analytics tools - it lets you take full control of your business. For a quick overview, here’s a summary of how Landingi can help you:

  • Build and customize functional and professional landing pages
  • Publish landing pages
  • Automate key tasks
  • Organize, manage, and nurture leads
  • Analyze essential data and optimize your results

Landingi also has an affiliate program wherein you can earn up to 30% of recurring commission for every successful sale you make.

It will provide you with the necessary materials to promote the software as well as a partnership specialist to guide you with affiliate marketing.

What makes it different?

1. Lead management system

Generating, collecting, and nurturing your leads is a crucial process many entrepreneurs fail to implement correctly - when it is the most important part of the sales funnel.

As a solution, Landingi created a built-in lead management system feature. And it is, in fact, what sets the software stand out from other builders.

Primarily, the tool lets you organize and manage your leads and analyze them. But what’s truly interesting about Landingi is that all its landing pages are safe from spams. It means you won’t have to deal with low-quality prospects.

2. Agency-oriented landing page tool

If you are working with two or more people, say, a team or clients, Landingi’s agency-oriented landing page tool is an immense help.

It consists of tools like sub-account, user agents, and custom templates. User agents, for example, allows you to authorize another person to access and partly manage your account.

Custom templates, on the one hand, enables users to upload and share their own premade page template which can be used by, say, your customers.

But what caught my attention is its white label feature. What it does it allows you to offer the software using your own brand.

Who should use it?

Landingi is comprised of tools that are intuitive and have entry-level accessibility. Hence, I highly recommend it to aspiring entrepreneurs with no programming skills.

Aside from it, I find it suitable for people working with different clients; thanks to its fully-featured agency-friendly tool.

What are the pros and cons?


  • The landing page platform is rich in features
  • Affordable packages
  • It offers beginner-friendly tools


  • A/B testing is not included in the first plan

My in-depth Landingi guide will provide you with more information.


Simvoly is a marketing solution created to help aspirants venture into online selling. Essentially, it functions as a website builder and sales funnel optimizer by driving quality leads and converting them into paying customers.

simvoly home page

The software is also a rookie in the industry. But despite that, many have noticed the numerous materials and the results Simvoly produce.

However, I noticed that it does not have an email marketing automation software. As such, if you are planning to run email campaigns, you need to integrate an external autoresponder.

Regarding email marketing tools, you might want to check the best autoresponders for affiliate marketing.

Here’s how Simvoly can help you with your online venture:

  • Build websites
  • Build online stores
  • Design responsive pages
  • Create sales funnel and landing pages
  • Publish blog posts

What makes it different?

1. Sales funnel builder

Simvoly’s sales funnel builder is an intuitive application with a vast array of handy options that can help you improve your lead generation and conversion.

Essentially, you can build and design funnels using it. You can either create one from scratch or pick a template.

On the other hand, if you feel like the premade funnels do not match your brand, you can also modify it according to your preferences. You can also perform an A/B split test to give ideas on what works and what does not. 

2. White label builder

Simvoly also offers a tool called White label builder which lets entrepreneurs sell marketing materials using their brand. Essentially, you can build and design your very own branded web themes, sales funnels, and landing page templates and at the same time sell them.

You can also set the price as well as restrictions (if there is any) to each product. The app is intuitive and code-free. Hence, no need to worry if you are not a programmer.

The only downside is that you have to subscribe to a separate white builder plan. And I find it impractical to purchase, especially if you are a beginner since your top priority is to optimize your sales funnel’s performance.

3. Built-in CMS

Simvoly has a built-in content management system too that you can use to create and publish pages through blogging. In fact, not all builders offer the same feature, so I commend Simvoly for this one. 

The program lets you do basic functions for a CMS like setting up a blog page, schedule, manage articles, and integrate videos and photos. It lets you optimize your blog posts and make it SEO-friendly too.

Unfortunately, it offers way too basic functionalities.

Who should use it?

Simvoly is suitable for individuals who wish to dip their toes into online selling. Its suite of tools is beneficial as well to freelancers and startups. Aside from that, its basic plan costs $24 only. Perfect for those who prefer affordable builders.

What are the pros and cons?


  • All builders are straightforward to use
  • User can launch a blog page
  • It provides mobile-responsive web pages


  • It does not have an email automation tool
  • It is new in the market and no community around it

Want to get more details about Simvoly? Click here to read my full guide.


Thrive Themes is a digital platform known for its WordPress based themes, plug-ins, and other crucial elements in building efficient websites.

It is comprised of more than eight features tailored to improve and put your sales funnel on the right track.

thrivethemes products

Its website builder Thrive Architect, for instance, comes with numerous building blocks such as lead generation forms, pricing tables, testimonials, and content reveal. Thrive Themes can also help you enhance your audience engagement to build email lists. 

Essentially, the software enables you to execute the following tasks:

  • Drive web traffic and build email lists
  • Boost your brand and audience engagement
  • Create and run countdown campaigns
  • Build professional online courses
  • Perform A/B split test for all pages
  • Display social proof

What makes it different?

1. Thrive Architect

ThriveThemes website builder is packed with intuitive and advanced tools to help you build conversion-focused websites and pages.

From your sales page to lead generation page, the platform offers everything you need to optimize and maximize each of its usages.

No programming experience? Problem solved.

Thrive Architect also works visually and includes a library of more than 300 web templates that you alter to your brand. It also provides sale page templates with fill-in-the-blank copies, which I think saves you the time and money from hiring a copywriter.

But what I find interesting is that it allows users to do front-end page and website edits. Simply put, you can edit your pages and at the same time oversee the changes in real-time.

2. Thrive ultimatum

Scarcity and urgency heighten potential buyers’ desire to buy the product they are eyeing. As such, ThriveThemes added the Thrive Ultimatum tool to help you push your leads to make a move.

The feature lets you run scarcity promotions like limited discounts. It also has templates that you can use instead if you have no idea how a scarcity campaign works.

Besides these, ThriveThemes has 8 more products.

Who should use it?

ThriveThemes is a practical solution built perfectly for meticulous biz owners who look for conversion-focused websites and pages. In other words, those who prefer function more than aesthetic.

Industry experts who want to launch their own brand of online course can significantly benefit from Thrive’s Apprentice feature as well. 

What are the pros and cons?


  • Builds high-functioning and converting websites and landing pages
  • It offers a vast collection of design tools and building blocks
  • It produces fast-loading pages
  • Affordable pricing packages


  • Thrive’s web themes are compatible with WP websites only
  • The learning curve is a bit steep
  • As a WordPress based solution, you need to take care of hosting, backup, etc

Interested in the full details? Head over to my Thrive Themes review.

Divi WordPress theme and visual page builder

Divi is a flagship solution created by Elegant Themes. It is a library of WordPress-compatible web themes that users can customize without programming skills.

best tools for digital marketing - divi

It comes with a visual page builder as well - which is its main selling point - that can help you visualize exactly the type of design you want for your pages.

The software includes features designed for page and website optimization too. From social media features to email opt-in plugins, Divi can help you anything to improve your marketing efforts.

What makes it different?

1. Visual page builder

It works the same as other builders available in the market today. The only things that set it apart from its competitors are:

  • Front-end edits. You can make alterations and at the same time see the changes you make in real-time.
  • Full-width content. It lets you display full-width images and other types of content.

  • A/B split testing. Compare two or three versions of landing pages and determine which one appeals most to the viewer.

2. Role editor

It is a tool that enables users to restrict access and actions within the builder. Simply put, you can limit the actions your clients can do with your designs and set what modifications they can perform.

Who should use it?

Divi Themes and visual page builder is suitable for freelance marketers and web developers/designers, small to mid-size agencies, and aspiring webmasters.

What are the pros and cons?


  • Intuitive and customizable web themes
  • It can be integrated with popular third-party platforms
  • It comes with a massive collection of modules
  • Divi built pages are very fast


  • The learning curve is steep
  • Some themes are not fully updated
  • Divi is compatible with WP websites only
  • As a WordPress based solution, you need to take care of hosting, backup, security, etc

Elementor WordPress page builder

Elementor is a WordPress site builder with tools focused on lead prospecting and conversion. It also comes with a drag-and-drop builder that lets you create and design pages without the hassle of coding scripts.

best tools for digital marketing - elementor

The platform includes several features that can help you up to boost your marketing efforts, particularly lead collection. To give you an overview, below are a few things you can do using Elementor:

  • Visualize designs exactly you want it
  • Drive web traffic and turn them into real paying customers
  • Allows developers to build and design pages via coding
  • Build visually appealing pop-ups
  • Integrate any WP plugins or themes

What makes it different?

1. Developer-oriented tools

Although Elementor is perfectly fine for non-programmers, it is quite impressive that it has features that cater to web developers. Such an aspect, I think, makes the platform different from its competition.

Essentially, users who are also developers or starting to learn how to code can join Elementor’s community of web developers. The feature offers a vast array of full-stack solutions too including PHP hooks and custom widgets

If, on the other hand, you want a cheat sheet, the software provides tutorials and code references that you can access. Options like script and CSS optimization, custom CSS, CLI integration, and request parameters are available in the builder too.

2. Theme builder

Elementor’s web theme builder can help you visualize the exact type of design you want for your site.

Via its drag-and-drop interface, the editor lets you design professional and visually-pleasing web themes even without prior coding experience or knowledge.

The builder is loaded with useful widgets too that you can integrate to make your site more functional. Some of the features you should check out are:

  • Pre-designed building blocks
  • Sticky header
  • Custom fields integration
  • Mobile editor for responsive designs

But what sets the feature apart from others is that it has an option wherein users can apply templates conditionally.

In other words, you can create and dedicate a design for, say, a specific part of your website only. I find it interesting because it gives users the chance to individually enhance and standout - especially call-to-actions content - all areas of a webpage.

For example, you change something with a single click, and that change will take effect across your whole site. Thus, everything remains consistent.

Who should use it?

Ironically, both non-programmers and developers can benefit from Elementor. Elementor’s functionalities suit well with aspiring solopreneurs since it comes with a code-free builder.

What are the pros and cons?


  • Its core site builder is free
  • User-friendly and intuitive interface
  • It has an easy-to-use drag-and-drop builder
  • It comes with video guides


  • It lacks conversion tools
  • It does not have A/B split testing
  • Elementor is compatible with WordPress websites only
  • As a WordPress based solution, you need to take care of hosting, backup, security, etc

For more information, check out my detailed Elementor review.

Putting it all together

Choosing which sales funnel builder to purchase is truly a tough decision for entrepreneurs and marketers today.

With the number of marketing solutions available today, you have to sift each of it to see which one has the right features you need for your online biz.

Having that said, I hope my best sales funnel software guide helped you determine which one your business requires.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}