Do you want to know simple yet effective ways to convert your ecommerce store visitors into customers?
You’ve come to the right place.
Data shows that the average conversion rate for ecommerce websites is around two to three percent.
If you want to do better than that average, you’ll need to be more strategic with your efforts.
However, being more strategic doesn’t always mean adopting complex, over-the-top tactics.
There are practical but powerful methods, including key web design factors, to convert your website visitors into customers—starting with the six tips below.
Let’s dive right in.
1. Make your online store visually appealing
Before converting website visitors, you’ll need to draw them into your site first.
One of the best ways to do that is to make your ecommerce store’s design attractive to potential customers—from your landing pages to your About Us section.
An appealing online store also adds to your website’s credibility, helping you build trust with visitors and, in turn, entice them into buying.
It also helps move your prospects along the customer journey to lead them into converting.
For instance, you could post compelling poll questions on Instagram and include a link that leads to your online store.
It can make for a smooth customer experience from your social media channels to your website.
Ecommerce analytics is turning out to be the most crucial tool for capturing the key metrics that guide in driving the eCommerce store in the right direction.
Follow these quick tips below to help make your ecommerce store attractive to your visitors.
2. Provide easy website navigation
Visitors can be initially drawn to your website because of its visuals, but they often stay for the user experience.
After all, you could have a stunning online store, but if visitors can’t find what they want quickly, they’ll abandon your website in a snap.
Make your visitors’ experience with your ecommerce store effortless.
Simplify your website’s navigation to lead shoppers to their desired pages and sections easily.
The faster and easier visitors can get to your products, the more likely they will buy.
Easy and intuitive website navigation is also a critical aspect when developing your small business SEO strategy since navigation is a search engine ranking factor.
Providing easy-to-use site navigation improves the user experience, increasing your chances of ranking higher in Search Engine Results Pages (SERPs).
Determine the most intuitive ways to organize, display, and design your navigation for a seamless user experience.
Simplify your website navigation with these quick tips.
Simplify your website navigation to improve the user experience and lead visitors to your compelling conversion elements.
3. Remove distracting elements
One of the most effective ways to turn your ecommerce store visitors into paying customers is to remove anything that can distract them from buying.
For instance, eliminate distracting information, such as pop-up boxes, extra links, and confusing navigation features.
Avoid showing other elements that might hinder the shopping experience, turning off shoppers from completing their purchase.
Ensure your visitors can reach what they want to accomplish on your website within three clicks by doing the following:
You only get a few seconds to capture your visitors’ attention, so get rid of clutter on your online store. It can help give shoppers a seamless user experience, driving up your conversions and sales.
Remember to assess your blogs and articles for clutter.
Develop a content tracking strategy to help you determine your content’s cohesiveness, readability, and effectiveness in driving conversions and sales.
4. Create a sense of scarcity and urgency around your offers
Evoking the Fear of Missing Out (FOMO) can be a powerful way to get your online store visitors to buy.
Most people are likely to purchase faster when they think they won’t get another chance to buy a product.
Use this to your advantage and boost your sales by communicating your product’s scarcity and creating a sense of urgency around your offers.
It can help nudge your ecommerce visitors into taking action and clicking that “Buy Now” button.
The following tips can work like a charm:
Use FOMO to your advantage to boost your sales.
5. Personalize the shopping experience
Data shows that 89% of marketers see a positive Return on Investment (ROI) when using personalization.
The figure highlights personalization's crucial role in your ecommerce marketing efforts’ success.
That is why you need to personalize the shopping experience for your website visitors. It helps you provide a memorable interaction with your brand, compelling visitors to patronize your business.
Start by creating offers based on your potential buyers’ preferences and interests.
Make the shopping experience on your ecommerce store more personalized with these quick tips.
Help your visitors remember you, allowing your brand to stay top of mind. Personalize your ecommerce store visitors’ shopping experience to encourage purchases.
6. Leverage price anchoring
Most customers rely on the first price point they see when deciding to buy.
The first visible price can serve as a reference to help shoppers gauge if your product’s price is acceptable.
You can leverage this via a price anchoring strategy to entice shoppers to buy.
Learn from the few tips below on using price anchoring to boost your ecommerce store conversions.
Boost your ecommerce store conversions
Overcome objections and help speed up your visitors’ purchase decisions using strategic approaches—from your website navigation and design to your product pricing.
Give the tips in this guide a try and see which tactics work best to increase your ecommerce store’s conversions and sales.
