Blog SEO is the process of optimizing a blog post for search engines. It’s the practice of making sure your blog content is effective and engaging, while also being optimized for the search engines.
The SEO landscape has changed a lot in the last few years. But one thing remains the same: quality content is still king.
Title tags and meta descriptions are still important, but they’re not the be-all and end-all of SEO. In fact, they’re just a small part of what’s now known as “on-page SEO”.
On-page SEO is the process of optimizing your website – and your individual web pages – for the search engines.
It’s about more than just using the right keyword. It’s about creating a website that is easy for the search engines to understand and index, while also being valuable and relevant to your human visitors.
If you want your blog posts to rank high in search engine results pages (SERPs), you need to make sure they're SEO-friendly.
Did you know that nearly 60% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority?
Here are some tips to help you write blog posts that are both informative and SEO-friendly:
1. Do your keyword research
SEO keywords are the words and phrases people use when they search for information online.
If you want your blog post to be found by people who are searching for information related to your topic, you need to use keywords throughout your post.
Before you start writing, it's important to do your keyword research. Find out which keywords your target audience is using to search for information on your topic.
You can use a tool like Google's Keyword Planner to find the right keywords for your blog post. Once you've found a keyword that you want to target, make sure to use it throughout your post.
You can also use another powerful SEO tool like DefiniteSEO to not just analyse the keyword but also analyse your competitor’s websites and look for keyword suggestions. The SEO Checker tool is pretty simple to use, all you need to do is add the URL, and under On-Page SEO you can check various content factors, analyse them and use them impeccably in your keyword research.
2. Keep it all under the same roof
When it comes to SEO, it's important to keep all of your content under the same roof. That means if you have a blog on your website, make sure all of your blog posts are on your website as well.
If you have guest bloggers or allow people to post comments on your blog, that's fine. But make sure all of the content is on your website so you can take advantage of the SEO benefits.
Also, be sure to include links back to your website in any guest blog posts or comments.
3. Make sure your website is mobile-friendly
More and more people are using their smartphones and tablets to search the internet. That's why it's important to make sure your website is mobile-friendly.
If your website isn't mobile-friendly, it will be difficult for people to read your content and they're likely to leave your site.
To make sure your website is mobile-friendly, you can use Google's Mobile-Friendly Test tool. Just enter your website's URL and Google will tell you if your site is mobile-friendly.
If it isn't, you'll need to make some changes to your website so it can be viewed on mobile devices.
4. Make sure your blog post is well-written
This should go without saying, but it's important to make sure your blog post is well-written. That means it should be clear, concise, and easy to read.
Your blog post should also be informative and provide value to your readers. Keep in mind that people are searching the web for information, so make sure your blog post provides what they're looking for.
You can always refer to professional blog writing services to write high-quality content.
5. Use images and videos
Including images and videos in your blog post can help break up the text and make it more visually appealing.
But did you know that they can also help with your SEO?
6. Optimize your title and meta description
When you're finished writing your blog post, don't forget to optimize your title and meta description.
These are what people will see in the SERPs, so make sure they're catchy and include your target keyword.
7. Promote your blog post
Once you've published your blog post, it's important to promote it. Share it on your social media channels and email list. You can also reach out to influencers in your industry and ask them to share your post.
8. Monitor your results
Finally, don't forget to monitor your results. Check your website's traffic and see how many people are coming to your site from your blog post.
You can also use Google Analytics to track your blog post's progress and see how it's performing in the SERPs.
9. Things you should know about Google's Mobile-First Indexing
Google is changing the way it indexes the web. The search engine will now index websites based on their mobile versions instead of their desktop versions.
10. Keep it mobile-friendly
It's important to make sure your website is ready for this change.
That means you need to have a mobile-friendly website and make sure all of your content is accessible on mobile devices.
You also need to optimize your title tags and meta descriptions for mobile users.
11. Google is also changing the way it ranks websites.
The search engine will now be focusing on user experience more than ever before.
That means your website needs to be easy to use and navigate, and it needs to load quickly. If your website isn't up to par, it could hurt your ranking in the SERPs.
12. Google is constantly changing its algorithms.
So it's important to stay up-to-date on the latest SEO news. By following these tips, you can make sure your website is optimized for the latest Google algorithm update.
As a general rule of thumb, your blog post should be at least 300 words long. But if you want to rank in the SERPs, you'll need to write a blog post that's at least 500 words long.
Google deems longer blog posts to be more authoritative and trustworthy, so it's worth taking the time to write a longer post.
13. Use evergreen content
Evergreen content is content that's relevant no matter when it's published. That means it will never go out of date.
Examples of evergreen topics include:
This type of content is valuable because it can be relevant and useful months or even years after it's published. That's why evergreen content is so important for SEO.
14. Write unique and engaging content
If you want your blog post to rank in the SERPs, you need to make sure it's unique and engaging. That means writing content that's different from what everyone else is writing.
To do this, you'll need to come up with fresh ideas and perspectives. You can also use data and research to support your ideas.
15. Guest blogging
Guest blogging is when you write a blog post for another website. This is a great way to get your name and your work out there.
It's also a great way to build relationships with other bloggers in your industry. And if you guest blog on a high-quality website, it can also help you build links to your own website.
When you're guest blogging, make sure you're providing value. Write helpful and informative blog posts that will be useful for the readers of the website you're guest blogging on.
If you follow these tips, you can write SEO-friendly blog posts that will help you rank in the SERPs and drive traffic to your website.
With this change, it's important to make sure your website is optimized for mobile devices. If it isn't, you could see a drop in your search engine rankings.
Here are 8 things you should know about Google's Mobile-First Indexing:
1. Google will now index the mobile version of your website instead of your desktop version.
2. This change is being made because more people are using mobile devices to access the internet.
3. If your website isn't optimized for mobile devices, you could see a drop in your search engine rankings.
4. You can make sure your website is optimized for mobile devices by using responsive design or a separate mobile website.
5. You can also use Google's Search Console to test how your website will look on mobile devices.
6. Google says it will roll out this change slowly and it may take months for it to be fully implemented.
7. There's no need to panic if your website isn't optimized for mobile devices yet. Just make sure you start working on it as soon as possible.
8. You can learn more about Google's Mobile-First Indexing by visiting their help center.
If you want to make sure your website is prepared for Google's Mobile-First Indexing, contact an SEO expert today. They can help you make the necessary changes to your website so you don't have to worry about losing your search engine rankings
Also, when you include images and videos in your blog post, be sure to use keywords in the file names and fill out the alternate text field with a keyword-rich description.
This will help search engines index your content and make it more likely to show up in search results.
