What Happened To Scrub Daddy After Shark Tank?

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Scrub Daddy is famous for making a sponge in the form of a happy face, and this product has become very popular. A sponge is constructed from a polymer that has a variety of different textures. 

When placed in warm water, it softens, but it becomes more rigid when placed in cold water.

Aaron is the successful proprietor of an automobile aftermarket firm and the inventor of the Scrub Daddy, a pad designed to clean the hands of car technicians. 

While tidying up the house one day, he made the surprising discovery that the Scrub Daddy was particularly useful in the kitchen.

In this article, I’ll walk you through what happened to Scrub Daddy After Shark Tank.

What is the Scrub Daddy?

Scrub Daddy is a firm that manufactures cleaning supplies, but its cheerful face sponges are what brought them the most recognition. Polymer is used in the construction of the Scrub Daddy sponge. 


On the other hand, the majority of sponges are made of cellulose, polyester, or nylon, which gives them the ability to adapt their texture to the varying temperatures of the water in which they are immersed.

Who is the person behind Scrub Daddy?

Scrub Daddy is the brainchild of Aaron Krause, a self-proclaimed "serial entrepreneur" from Philadelphia. A former car detailer, Krause was always on the lookout for new ways to make the cleaning process more efficient. 

What Happened To Scrub Daddy After Shark Tank

In 2012, he had a eureka moment while watching his kids play with a foam stress ball. Realizing that the same material could be used to create a versatile and durable scrubbing pad, Krause set to work developing the first prototype of the Scrub Daddy.

After perfecting the design and securing funding through Shark Tank, Krause launched Scrub Daddy in 2013. 

The rest, as they say, is history! Today, Scrub Daddy is one of the most popular cleaning products on the market, and Krause has become a household name. Thanks to his inventive spirit, Aaron Krause is the person behind Scrub Daddy!

Did Shark Tank turn down Scrub Daddy?

During the episode of Shark Tank that aired in October 2012, investor Lori Greiner, better known as the "Queen of QVC," negotiated a deal with Krause for a 20% equity stake in exchange for two hundred thousand dollars.

The following day, Greiner and Krause used the television network QVC to sell all 42,000 of their sponges in less than seven minutes, and they were entirely out of stock. 

After that, Greiner assisted in making it possible for Scrub Daddy to be offered in retail establishments like Bed, Bath & Beyond.

After appearing on Shark Tank

The cumulative revenue of Scrub Daddy topped $100 million in January of 2017, making it the most successful product ever featured on Shark Tank. 

Since the beginning of the year, the business has generated more than $50 million in revenue through selling 10 million individual units as of February 2020. 

As of October 2019, the company is estimated to be worth $209 million, derived from the exceeding revenue model of the company and business statistics.

According to investor Lori Greiner, the company Scrub Daddy has generated $75 million in revenue over the last three years.

Screen cleaners are only one example of a new line of consumer goods that the business intends to produce and market in the future.

They are also working toward making their items available in all of the leading retailers in the United States and numerous retailers worldwide. In addition, they are considering increasing the size of their headquarters. 

To accomplish this, they bought the building next door, which allowed them to increase the size of their footprint to 80,000 square feet. In comparison, the business initially only occupied an area of 5,000 square feet.

How was the Scrub Daddy Shark Tank pitch?

When Aaron Krause went on Shark Tank in 2012 to pitch his Scrub Daddy product, he had high hopes of impressing the investors and landing a deal.


The Scrub Daddy is a reusable kitchen scrubber made from soft, flexible foam that changes texture based on the water temperature. 

Krause's pitch was well-received by the sharks, and he ultimately landed a deal with Lori Greiner for $200,000 for 20% equity in the company

The Scrub Daddy has since become one of the most successful products to come out of Shark Tank, with sales exceeding $100 million.

Thanks to its popularity, Krause has been able to expand the Scrub Daddy brand to include a wide range of other cleaning products.

Scrub Daddy value now

Scrub Daddy had a market value of approximately one million dollars at the time of its introduction in the shark tank. As of October 2019, the company has a market value of $209 million and is continuing to expand.


Scrub Daddy has developed into a significant player in the cleaning industry in the United States.

In addition, it is continuing to expand its operations in a variety of countries across the globe. In conclusion, before we go on, let's briefly review some vital information about the company.

Scrub Daddy Shark Tank update

It's been a little while since the Scrub Daddy appeared on Shark Tank, but the company is still going strong

For those who don't remember, Scrub Daddy is a dish sponge in the shape of a smiley face. It's made out of a special foam that gets harder in cold water and softer in warm water, so it's perfect for scrubbing dishes. 

The Scrub Daddy was a huge hit on Shark Tank, with all the Sharks investing in the company.

Since appearing on Shark Tank, the Scrub Daddy has become one of the most popular cleaning products on the market. It's available in stores all over the country, and it's even been featured on The Today Show and Good Morning America.

In addition, the company has launched a few new products, including the Scrub Mommy (a scrub brush for dishes) and the Sponge Daddy (a sponge for cleaning). All three products are available on the Scrub Daddy website.

The Scrub Daddy is still going strong, and there's no doubt that it's one of the most successful products to come out of Shark Tank. If you're looking for a good way to clean your dishes, there's no better option than the Scrub Daddy.

Viral on Tiktok

If you've been on TikTok in the last few months, chances are you've seen at least one video featuring Scrub Daddy

The cleaning brand has become a viral sensation on the social media platform, thanks to its creative and hilarious videos. But how did they achieve this level of success?

For starters, Scrub Daddy has a strong understanding of what users want to see on TikTok.

Their videos are entertaining and informative, but they also manage to be highly shareable. In addition, the brand has partnered with influencers who have helped to get their videos seen by millions of people.

But perhaps the most important factor in Scrub Daddy's success is their willingness to experiment.

They're always trying new things and pushing boundaries, which has helped them stand out from other brands on TikTok. As a result, they've built up a large and loyal following on the platform.

So if you're looking to make a splash on TikTok, take a page out of Scrub Daddy's playbook and start experimenting. You never know what might just go viral.

What makes the Scrub Daddy unique in comparison to other types of sponges?

When I was picking the goods I wanted to test for my complete review of the best kitchen cleaning sponge, the Scrub Daddy began off at the top of our list, among long-established brand names such as Lysol and Scotch-Brite.

This is notable in and of itself since Scrub Daddy has only been around as a brand for a short period.

The Scrub Daddy immediately stands out from the competition because of its warm and inviting appearance

In a department shop, if you are perusing the section devoted to sponges, you will be able to spot the Scrub Daddy immediately due to the vivid and eye-catching packaging. 

The packaging may be one of the first things a customer notices about a product, but the design and functionality of the Scrub Daddy are what set it apart.


In just a few short months, Scrub Daddy has gone from being an unknown brand to a household name, thanks to their massive success on TikTok.

With nearly 2 million followers on the social media platform, Scrub Daddy has become one of the most popular accounts in the world. Their videos feature creative uses for the product, comedic skits, and even celebrity endorsements. 

Thanks to its massive success on TikTok, Scrub Daddy has been able to expand its reach far beyond its original target market. These days, everyone from housewives to professional chefs is using Scrub Daddy to clean their pots and pans. 

And with a wide variety of colors and styles to choose from, there's a Scrub Daddy for everyone.

Whether you're looking for a safe and effective way to clean your kitchen or you're simply looking for some inspiration for your business, I recommend taking a page out of Scrub Daddy’s playbook.

Frequently asked questions about Scrub Daddy

As with any cleaning tools, I'm sure you have any questions. That'sThat's why I took the time to answer the questions my clients, friends and viewers often ask about the product. I was hoping you could take a look at what I have to say about it below. 

What kind of cleaning can I do with the Scrub Daddy?

The Scrub Daddy is a versatile cleaning tool that can be used on a variety of surfaces. Its textured surface is perfect for scrubbing away tough stains, and its absorbent material helps to lift dirt and grime. 

The Scrub Daddy can be used on cookware, countertops, showers, and more. Plus, it's dishwasher-safe, so you can easily clean it after each use

For tough stains, simply Wet the Scrub Daddy, add your favorite cleaning solution, and scrub away. The Scrub Daddy is also great for dusting and polishing. Its soft surface won't scratch delicate surfaces like glass or stainless steel.

So whether you're cleaning up spills or giving your home a quick once-over, the Scrub Daddy is the perfect tool for the job.

What is FlexTexture®, and how does it work?

High-tech polymer foam, FlexTexture®. There are over a dozen different surfaces that are scratch-free with this product.


The texture changes with the temperature of the water. It is non-toxic, BPA and latex-free.

Will my Scrub Daddy be able to contain odors?

Scrub Daddy is great at tackling tough stains and dirt, but what about odors? Fortunately, Scrub Daddy is up to the challenge! The unique sponge material is designed to absorb strong odors, leaving your surfaces smelling fresh and clean. 

In addition, the durable construction ensures that Scrub Daddy will last for many uses, even with constant exposure to strong odors.

So whether you're dealing with lingering cooking smells or musty pet odors, Scrub Daddy can help to freshen up your home.

How long is Scrub Daddy supposed to last?

The Scrub Daddy is a reusable sponge made of proprietary FlexTexture material that is designed to be gentle on surfaces while still effectively scrubbing away dirt and grime.

The Scrub Daddy is also dishwasher safe and should last for several months with proper care. 

To extend the life of your Scrub Daddy, avoid using it on rough surfaces like concrete or brick, and make sure to rinse it thoroughly after each use

You can also disinfect your Scrub Daddy by soaking it in vinegar or running it through the dishwasher. With proper care, your Scrub Daddy should last for many months of heavy use.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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