9 Signs Your Business Needs A Custom Website

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In the digital age, businesses must maintain a strong online presence to ensure future growth and success. Your website is a virtual storefront that showcases your brand, services, and products to a vast online audience. That means it should grab your audience’s attention at first glance, as studies have shown that there are only 50 milliseconds to make a lasting first impression on your visitors. 

Although there are numerous website-building platforms available, such as WordPress, Wix, or Shopify, they may not be suitable for your specific requirements, making you consider a custom website development to remain competitive and attract more users.

This article will reveal nine key signs that indicate your business should choose a custom website, as well as the benefits you may achieve from this decision. 

Unique business needs

Your website acts as a crucial link between your business and your customers. It should embody your business strategy while meeting your customers' needs. While initially satisfying, off-the-shelf solutions can become limiting as your business expands. 

Unique business needs

They offer basic functionality and template-based construction, which might not be enough to meet your unique business needs. Building a custom website may be the best option if your business has specific requirements that existing platforms cannot meet. It offers advanced functionalities and third-party API integration that are often limited to website builders and CMSs. 

Examples of unique business needs include advanced customization options for product pages, such as personalized images or videos per product, robust search functionality that makes it easy for customers to find what they are looking for, advanced reporting, and analytics to monitor customers' behavior on the website.

Additionally, you can consider adding the latest technological advancements, such as an AI-powered chatbot, which, according to Gartner, can increase ROI by over 300%. It can improve customer support and enhance user satisfaction.

1. Complex funnels 

Understanding your audience, their needs and desires, and what they expect from your product is essential. It will enable you to create a UI/UX design that will cater to your audience, improve their experience, and increase conversion rates.

Off-the-shelf solutions provide pre-designed funnel structures, which allow only minor modifications. A custom website could be your ideal solution if your business needs to convert leads into customers through complex funnels.

With a custom funnel, you can guide your customers through their journey and provide them with all the necessary information to take the desired action. This way, you have complete control over how you lead your users through each process step, creating dynamic user experiences catering to their needs. 

For instance, if you're selling products that come in multiple stages, for example, an online course where each module must be purchased separately, a custom funnel can simplify the process and provide clear instructions on what needs to be done. It also can give you an opportunity to track customer behavior and optimize the funnel accordingly, leading to greater conversions over time. 

2. High-loads

2. High-loads

Big websites that receive high traffic must handle numerous visitors without slowing down or crashing, as they can lead to missed customer opportunities and create a negative brand impression. According to a recent survey, 73.1% of respondents stated that unresponsiveness is one of the key reasons to leave a website immediately.

Additionally, 89% of shoppers choose a competitor after a negative user experience. Website builders and CMSs offer basic scalability, suitable for small-sized businesses. If your website is going to grow, custom development is worth consideration. 

It will guarantee that your website is designed to be scalable, allowing it to effortlessly transition from a few dozen visitors per day to thousands of visitors without any issues. Every aspect of a custom website is optimized for performance, from the codebase to server configurations. 

3. Market expansion

Working worldwide can help you attract more users, but it also has challenges, such as the need for localization. Website builders offer some localization possibilities, but they are limited and can’t cover all the necessary adjustments.

Custom website development can be beneficial if your business works with users in different countries. It enables you to change the website according to each country's specific requirements. For instance, you can localize content and enable multiple currencies, tax calculations, and shipping options tailored for each country.

4. Security issues

Your website's security capabilities must meet the highest standards to protect customers' data and prevent legal liabilities, financial losses, and reputational damage that may result from data loss and security breach incidents. Studies have shown that flaws in web application coding contribute to 72% of security vulnerabilities. 

4. Security issues

With website builders and CMSs, you must depend on the provider's security measures to ensure that your data is safe from cyber-attacks. Meanwhile, a custom website is entirely controlled by your organization, making it possible to implement stringent security measures and safeguard sensitive customer information to mitigate the risk of data breaches. 

5. Lack of brand identity

Your business's website serves as the initial point of contact with potential customers. Therefore, it must reflect your brand identity and values. Website builders use templates that maintain a consistent layout structure, which ensures a professional look.

However, this standardization can limit your ability to create a unique visual identity directly associated with your brand. On the other hand, custom websites offer unlimited creative freedom, unbound by pre-designed structures. It enables designers to explore innovative layouts, experiment with unique visual elements, and create a perfect representation of the brand identity.

Custom websites seamlessly integrate brand elements throughout the design, including using specific colors, fonts, and imagery consistent with the brand identity. It fosters a strong and cohesive online representation that attracts the target audience and sets the website apart in a crowded online landscape.

6. Inconsistent user experience

To attract a target audience and achieve your business goals, it's essential to prioritize user-centered information architecture and UX design. According to Statista, 60% of users consider usability a crucial feature of an online shop. Well-thought UX can even boost conversion rates, as 21% of abandoned carts are due to complicated or lengthy checkout processes. 

6. Inconsistent user experience

Website builders and CMSs offer basic user experience and usability, which may not be entirely beneficial for your user flow. On the other hand, a custom website can create a unique storytelling experience by effectively using visuals, graphics, and multimedia elements to communicate the brand's narrative and create an immersive user journey.

What is more, custom solutions also enable developers to fine-tune the website's performance, resulting in faster loading speeds and a smoother user experience. It’s crucial for a smooth user experience, as slow-loading websites can cause users to lose interest. Google's research shows that 53% of users leave a website if a mobile website takes more than three seconds to load. 

7. Unremarkable user interface design

Your website needs a captivating UI to attract customers at first glance and stand out from the crowded market. When used effectively, visual elements can contribute to a positive brand perception and highlight essential features or information, making navigation easier for users.

According to Forrester’s research, a well-designed UI can boost conversion rates by almost 200%. Website builders limit design customization to provided templates, allowing minor adjustments to colors, fonts, and images, but complex modifications may be difficult. Having a custom website can give you an edge over your competition by allowing you to add unique features or design elements.

One way to provide exceptional customer experience is by creating interactive product pages. Research has shown that the top visual elements consumers appreciate in website design are images with 40%, color with 39%, and videos with 21%. So, you can incorporate videos and pictures that showcase the features of each product, along with dynamic content such as ratings and reviews.

8. Need to comply with standards

Compliance with industry and accessibility standards is important for businesses in numerous spheres. Off-the-shelf solutions offer some variants to meet the regulations, but they have limited customization options, and it can even affect the number of templates you can choose from.

8. Need to comply with standards

Building a custom website may be necessary if your business has specific industry regulations or standards to comply with, such as HIPAA or PCI DSS. It will help you to meet them and provide the users with an optimal experience. In addition, accessibility is becoming increasingly important for business owners around the world. 

It ensures that a website can be easily navigated using a keyboard and its contents are understandable to someone using a screen reader. It can not only avoid facing fines for compliance violations but also make your business more inclusive by allowing people with disabilities to access your website.


Website builders are a convenient and affordable option. Still, they may not always be able to fulfill the specific needs of businesses with unique requirements.

Choosing a custom website can provide more advantages, including improved branding, functionality, scalability, user experience, integration capabilities, compliance, accessibility, and a competitive edge.

If any of the mentioned above signs apply to your business, consider investing in a custom website to enhance your online presence.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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