How can moms earn extra money using Instagram from home

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Has it ever occurred to you that you can make extra money from home? Read this article to learn how.

Social media is changing many aspects of our lives, especially our businesses and ways of earning money.

With a massive number of active users around the world, you can hardly find something better than social media for communicating with people.

As a result, many small businesses and individuals are taking advantage of this opportunity to make extra money. Many of them are choosing Instagram growth services to get rapid growth. Moms and housekeeper wives are among those groups who can make the best out of social media.

In this post, I’ll provide some tips to let moms know how to make extra money from Instagram as one of the best social networking apps.

Why Instagram?

First, let’s look at the reasons moms and housekeepers should use Instagram while there are numerous social networks with various features.

For example, Facebook has more than 2.7 billion active users and outnumber Instagram, which is owned by Facebook. But still, we recommend Instagram.

Why Instagram

Here is a summary of why: 

  • It has over 1 billion monthly active users and this number is increasing fast
  • It is used for around 1 hour each day by every user
  • It has higher engagement rates compared with other platforms
  • More than 70% of Instagram users are under the age of 35
  • Over 70% of US businesses use Instagram
  • Over 80% of Instagram users follow at least one business account on the platform

As you can see, Instagram is a perfect platform for marketing and advertising not only for big and small companies but also for individuals. As a result, it’s a great opportunity for you to gain fame as a mom and earn money while staying at your home.

Let’s look at some of Instagram features:

Regular feed posts

The most common feature of Instagram is feed posts using which you can share your pictures or 1-minute videos.

This is the most common way of sharing your moments and you’re allowed to post more than one pic/vid in a single feed post.

The feed posts will be shown in the timeline of your Instagram followers and sometimes in the explore page of other Instagram users who might be interested in your target niche.

Instagram Stories

Instagram Stories is one of the most popular social media features in the world. It was first launched in 2016 and was a copied version of Snapchat’s Stories. 

Instagram Stories

Instagram Stories has won fierce competition among social media platforms and has gained 500 million social users. Here are three important features in Stories:

1. Swipe-Up links

Swipe-up links in Instagram Stories are available for business profiles that have over 10,000 followers. By using Swipe-Up links, businesses can redirect users to their website and ask them to buy their products/services.

2. Shoppable tags

Shoppable tags allow brands to tag their products in their stories on Instagram to increase their sales.

3. Instagram Live

Live videos are actually part of the Stories feature on Instagram. It’s the best means of communicating with followers in a friendly manner. The time limit for Live videos is 1 hour, but you can easily start a new one after ending a Live video.

4. Instagram TV (IGTV)

IGTV is a standalone video-sharing app and is accessible using Instagram. IGTV allows you to create and share longer videos compared with Stories and feed posts. You’d better promote your IGTV videos on feed posts and encourage your page’s visitors to click on the left-down corner and open your IGTV videos.

5. Instagram Reels

Instagram Reels is the most recent video-sharing feature launched by Instagram. It allows you to create and share fun and short videos.

Currently, it can’t be accessed by all people as it’s available only in countries. It should be mentioned that short videos are insanely viral these days and famous platforms like TikTok are mainly focused on them.

What to do on Instagram as a mom to earn money

There are different means of making money on Instagram that you can take advantage of:

1. Influencer marketing and partnering with brands

2. Working as an admin for Instagram accounts

3. Content marketing

Fortunately, you don’t need to be highly skilled to be able to do these jobs. With a bit of creativity and spending time, you can easily gain fame and start making money.

Let’s review these methods:

Influencer marketing

Influencer marketing is one of the most sought-after jobs on social media these days. Instagram, specifically, has a great potential for influencer marketing in different niches.

It is estimated that there are more than 500,000 active Instagram influencers and this number is rapidly increasing. Influencer marketing on Instagram is really popular among businesses so that around 70% of US businesses want to spend their influencer budget on Instagram.

The competition among Instagram influencers is so fierce that Social Tradia has reported a huge trend for selling or buying influencer accounts on Instagram.

Of course, the more followers an Instagram account gains, the more valuable it will be.

Moms and housekeepers can also take advantage of this potential to make money and help their families. Here are several niches they can easily succeed in: 

  • Maternity tips
  • Inspirational quotes
  • Cooking
  • Housekeeping tips
  • Workout tips at home
  • Love and fashion

If you want to make sure about the possibility of this approach, you’d better look at 3 examples of successful mom influencers on Instagram:

Tammyhembrow

With more than 12.4 million Instagram followers, Tammy is one of the top Instagram influencers. She has focused on workout programs and shares her fitness videos using Instagram and YouTube.

She has a verified account and is a most-follow influencer for those who want to embark on influencer marketing in the fitness niche.

Tammyhembrow

Gparrish

Ginger Parish is also a woman who is successful as an Instagram influencer. She is a wife and a mama who has gained more than 240,000 followers on the platform.

She is focused on the fashion industry and shares photographs of her wearing different clothes. She has also founded @gigipip and has launched a website to share her ideas on professional styles.

Gparrish

The family food project

Kyla is the owner of another mom influencer account, focusing on food. She is from California and has two children. She wants to raise humans who love to eat, love themselves, and love the planet earth.

She has around 30,000 followers on Instagram and wants to lift them up. She shares her beautiful and healthy recipes and feeding tips to inspire women.

If you like to learn how to become a food influencer on Instagram, you’d better follow her posts.

The family food project

Working as a remote social media manager

Instagram accounts management for different brands or even influencers is another way of earning money.

Of course, you have to acquire many skills and learn how to build a strategy for an account on this platform.

Defining SMART goals, reaching out to target audiences, creating content, scheduling, engagement with audiences, and finally, analyzing the results are your main tasks as a manager on Instagram.

As a staying-at-home mom, you can manage Instagram accounts from your home and this is a great advantage for your family. Try to search on the internet to find suitable positions related to your favorite niche.

It’s highly recommended to become skillful in working with social media management tools. This will make your resume stand out and increase your chance of being hired as a remote social media manager.

Here is a list of top social media management tools in 2021:

Buffer

Buffer is one of the best social media management tools in the world. It is trusted by millions of brands as an intuitive and streamlined social media management tool.  It will help you get the maximum result possible on different platforms.

SEMrush

SEMrush is one of the most inclusive SEO software platforms, offering some brand-new features for social media management.

It supports all top social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business.

It has a great social media scheduling feature using which you can manage your social media posts and post them to get maximum exposure. It also has an image editing tool, a UTM-builder, and finally, a link shortener.

Hootsuite 

Hootsuite is another great SEO tool that has some exceptional social media features. For example, it offers a feature for searching and filtering through existing social media platforms. This helps you find brand mentions, insights, and demographic data in order to improve your social media performance.

A smart scheduling tool can also be mentioned as another feature of Hootsuite for social media managers.

SocialPilot

SocialPilot is another famous social media management tool and is suitable for small businesses and agencies. It also offers a feature for scheduling and publishing social media posts on top platforms.

SocialPilot is also a great tool for monitoring social media replies, comments, and mentions. This helps you track and analyze your performance.

Metigy

Metigy is a social media marketing tool that applies AI to the insights and strategy elements of decision making for SMEs at scale.

Creating content from home

Creating and posting ever-green and compelling content on social media is a must in today’s marketing world.

Content creation for business accounts on Instagram is one of the most sought-after jobs in the world. If you want to make sure about this fact, you just need to look at recruiting websites like Freelancer, LinkedIn, and UpWork.

This can also be a good option for moms who want to make money from home. An important matter you need to consider in this regard is that Instagram is a visual platform, and as a result, creating content for it is a bit different from blogs.

Creating high-quality visual content should therefore be your priority if you want to earn money from Instagram.

Here are some types of content creation jobs on Instagram: 

  • Design infographics
  • Write hashtags
  • Write captions
  • Edit videos and images
  • Create animations

Here are some tools that can help in graphic designs for Instagram accounts:

1. Canva

With more than 10 million users around the world, Canva is one of the best choices for you. It has a user-friendly interface that allows you to work simply by a drag-and-drop process. 

Canva provides you with default sizes for various social media platforms, especially  Instagram.

2. Piktochart

Piktochart is perfect for designing infographics. You will have many basic templates; then, you can customize them as you want.

3. iStock Editor

One of the most popular free image sources is iStock. iStock helps you easily turn the images into compelling social graphics.

4. Snappa

Snappa lets you easily create and edit high-quality images. It provides you with plenty of templates. It also has lots of filters using which you can polish your images.

Conclusion

Instagram is one of the best opportunities to make money from home and is perfect for moms and housekeepers. Of course, you have to know that it’s a time-consuming job and therefore, you don’t have to push too hard for it.

Please bear in mind that there are many competitors in every niche and you need to optimize your performance to get ahead of them.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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