4 Most Shareable Content Types to Boost Audience Engagement

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There’s a simple question every company needs to ask itself when designing and fine-tuning its media campaigns: “how do I measure success?”

For many companies out there, the answer is very straightforward: success should be measured by the number of followers, page likes, organic traffic to your blog page, etc. 

Most Shareable Content Types

Sadly, this answer, while really simple, is incorrect. Regardless of how many followers you have on social media or how many organic visits your blog gets, if your followers/visitors don’t engage with your content, it means nothing.

You can’t monetize on a 10,000 or 100,000 follower base if no one engages with your posts. 

If you have low engagement, not all is lost, however. There’s a silver lining: there are many ways to boost engagement for your social media sites. For instance Instagram users may look for Instagram growth service and similarly Facebook users may find some growth services as well and of course all different social media users may find solutions to grow faster. 

However, the most important thing is to create quality content as it is the easiest way to produce types of content that are easily consumable and shareable, and in this post, we’ll go over some of the main ones you can readily use in your social media campaign.

#1 Blog posts

Do you want to write detailed, long guides, tutorials, and infomercials to advertise your products instead of using just simple infographics or videos? Well, there’s a way you can do that without killing engagement on your social media: blog posts! 

Blog posts most shareable content

Blog posts are an excellent option when you want to write a longer piece, and there are many reasons why they are much better than long social media posts:

They are not as overwhelming

Put yourself in a social media user’s shoes. She’s scrolling through her feed, and she stumbles on long blocks of text published on your company’s social media — how do you think she’ll react? 

Now, imagine the same user stumbling on a post that’s just a brief tagline with a link that features both a relevant title and image — she’s far more likely to click on the post and read it. Far better engagement.

They provide SEO benefits

On top of all their benefits for engagement and shareability, blog posts are also great for SEO. Through increasing your domain authority and garnering valuable backlinks when shared, blog posts can slowly help your business website rank very high on search engine results pages. 

This can be a vital factor in your company’s growth, and it is important you get it right — by consulting an agency like Husky Hamster, you can ensure your blog posts are not only shareable and drive engagements, but they also result in great SEO success for your company.

They give you complete control over how you present your content

The way you present information is very limited in social media posts — you have to adhere to very strict structures. This makes them universally bad for long-form content. In blog posts, on the other hand, you’re in complete control over how you present the content: dividing it into several chunks, making use of headers, adding and aligning pictures perfectly, and more. 

By making judicious use of the tools available to you, you can make blog posts quite readable, and this translates into shareable, engaging content.

They are more shareable

Social media posts are limited by the platform they’re available on: they are largely only shared through the ‘share’ feature on that platform. It is tedious and sometimes impossible, to share posts in other ways. 

Blog posts don’t have the same limitation: they can be shared through your social media or on other social media platforms. Furthermore, they can be referenced in forums, and even be linked to from other blog posts. 

#2 Infographics

One of the biggest mistakes companies make when they’re just starting to pay attention to their social media is being too wordy. Companies think that by being comprehensive, adding appropriate caveats, mentioning edge cases, etc. they can build trust with their followers and encourage more sales. 

Infographics most shareable

While it is true that writing comprehensive social media posts does build trust, it is also terrible for engagement. When your typical followers see a large block of text, they immediately feel overwhelmed and move past it. There will be a few committed followers that are going to read the whole post, but they’ve already committed to your company, so you’re not reaching any new people.

So, what can you do if you want to be comprehensive and informative while advertising your products in an approachable, stylish way? Easy — infographics! It is hard to overstate how great infographics are for engagement: they’re easily digestible, shareable, and they can easily carry your company’s brand and style. You’ll see far more engagement (likes, shares, and clicks) once you start regularly publishing stylish, readable infographics on your social media.

It doesn’t stop there, however: once you have the infographics on hand, you can reuse them in your ads, blog posts, and promotional materials. There are many creative ways to use infographics with amazing ROI. 

#3 Videos

Videos are one of the most, if not the most, engaging types of content on social media. They come with numerous benefits: 

  • Videos give you unlimited freedom over how you present your products, services, and ideas.
  • Videos are easy to watch and don’t require any effort on your follower’s part. 
  • Videos stand out from other types of content since they’re so rare.

These reasons, among others, make videos an incredibly potent type of content you should consider for your social media. 

video description

Still, there’s just one major downside we need to mention: videos are quite expensive to make. You can write ten blog posts in the same amount of time it takes you to produce one video. Plus, you can create a multitude of infographics for the same cost as creating a single video. So, while videos are very likely to increase your engagement on social media, they don’t always have the best ROI.

There are steps you can take to make videos a better investment: 

  • 1. Feature them prominently: videos shouldn’t be relegated to a single post on your social media account. They should be featured prominently, and there are many ways to do it — pinning them, sharing them multiple times, and more. A combination of the above usually works well to make the video prominent enough.
  • 2. Use them in other venues: videos aren’t only shareable and engaging on social media, they are great in a variety of other scenarios as well: You can display them on products’ pages, use them in promotions, and embed them in blog posts. Product pages with videos generally convert more people, blog posts with videos are shared more, and promotional videos generally do better than other types of promotions.
  • 3. Take steps to make video production less expensive: if companies don’t have the processes and the experience to create videos, it can be an incredibly expensive endeavor. This is especially true for the first few videos the company produces. But with time as your team learns the technical know-how and creates robust processes for video creation, the costs should dramatically decrease. To make video production less expensive and more accessible, the company needs to facilitate the process and optimize it.

#4 User-generated content

User-generated content is not a clearly defined term — it can mean reviews, testimonials, photos and videos consumers take with your products, and much more. But, whatever form they might take, featuring them on your social media will likely boost engagement. 

One option to effectively manage and leverage user-generated content is to partner with a user generated content agency. They can assist in curating, organizing, and promoting user-generated content across various platforms to maximize its impact on social media engagement.

User reviews and testimonials are really important, and it is what people primarily rely on while deciding whether to do business with your company or not. This is why many business owners are afraid of them, and they sometimes use unscrupulous ways to hide the mildest of criticisms. 

Although enticing, it is the wrong approach. By featuring both positive and negative reviews and responding professionally and kindly to them, you not only increase engagement with your social media, but you also make your business appear more transparent and honest. 

Testimonials and reviews can be a valuable source of content since they’re user-generated and take little effort on your part.

User-generated content

Depending on the industry, you sometimes might even receive photos or videos of your clients using your products. If you do, immediately ask permission and see if you can use them on your social media. These are very valuable sources of organic advertisement, and they have incredible engagement. Sadly, many businesses don’t get user engagement like that, but when you do, you must capitalize on it!

A successful social media campaign, ultimately, has to rely on user-generated content, and if you can’t get it organically, you must come up with schemes to encourage it. Here a few examples how to do it: 

  • Hold contests and have the winners pose with your products. 
  • Ask your followers to leave reviews and interact with them when they do. 
  • Hold Q&A events and encourage your followers to learn more about your company.

These are just a few ways you can encourage user-generated content on your social media. Companies have used many creative ways to do it, and everyone should learn what works best for them. One thing is for certain, however: user-generated content is invaluable. 

The bottom line: most shareable content types to boost audience engagement

In the world of online marketing, content is king. Regardless of changes to search engines, it remains one of the main SEO search ranking factors out there. It does not only allow users to find a company’s site, but also stick around and become loyal customers. 

As content marketing is one of the most effective marketing tools on the market, it’s well worth looking more into it.

By using the content types mentioned above, every organization can quickly increase its conversion rate. All it takes is implementing these types of content into its current marketing strategies, which is straightforward to do. 

If done right, it’ll win the audience’s attention, boosting sales and generating more leads for a company.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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