As an online entrepreneur, the efficiency of your marketing strategy will most likely dictate the success of your business.
It is why you will need to create high-converting sales funnels, set up a reliable online store or website, and produce compelling landing and sales pages.
Thankfully, digital marketing solutions such as Kartra exists.
Kartra is an all in one marketing platform built particularly for online business owners like you. Its tools are designed to assist entrepreneurs in improving their online presence as well as to help grow their business further.
That being said, can it help you with all your digital needs?
If you are not sure yet if it is the right software for you and your business, join me in this Kartra review 2020 and discover how its features can serve as a springboard to help you thrive in your digital endeavor.
What is Kartra?
Established by Genesis Digital, Kartra is a comprehensive internet marketing and business platform created to support individuals who wish to leverage their marketing strategies and campaigns. It was authored by Andy Jenkins and Mike Filsaime and was launched this year in March.
Jenkins and Filsaime initially built the software as a solution to help them improve their business. But eventually, they figured out they can share it with other entrepreneurs and make money off of it as well.
Kartra features a wide array of handy tools. They are mainly used for marketing campaigns, lead generation, lead conversion, and brand awareness.
Some of the applications are:
It comes with done-for-you campaigns as well. These templates are marketing strategies designed with the help of Frank Kern and other marketing experts. It is used to drive quality traffic and convert them into sales. In fact, people find these blueprints useful and effective so they start to compare it to Clickfunnels.
Moreover, Kartra pricing packages are divided into five categories: the starter, silver, gold, platinum, and diamond. The platform was also updated recently and now comes with more user-friendly features.
Who is Kartra for?
Despite being dubbed as an all-in-one digital marketing platform, Kartra is not for everyone. Its features may serve both internet marketers and online entrepreneurs. However, the campaign's efficiency will still depend on the person’s skills, knowledge, and his footing in his chosen niche.
That said, take a look at the list of circumstances below to help you weigh whether Kartra suits you and your online endeavor’s requirements.
1. For professionals
It is indeed Kartra’s advantage to be professionally built software. Ironically, it is also its disadvantage. It is because its learning curve is quite high, particularly for less experienced individuals and as tech-noobs.
If you haven’t tried any marketing solution before, I suggest you check out other business platforms that are cheaper and beginner-friendly.
2. For individuals who have an active list of subscribers
Unfortunately, the software is not as much as efficient as other internet marketing platforms when it comes to building a business from scratch.
Kartra is best, on the one hand, for entrepreneurs who have an active email list of over 2,000+ and want to monetize it through product selling.
3. For people who want to sell digital products and have a solid marketing strategy
Kartra is quite pricey compared to other internet marketing tools. That is why if you are a newbie without a concrete business plan, I suggest you opt for a less expensive solution.
Remember that the software aims to assist and make things more convenient but that does not mean you don’t have to think and work.
If you are wondering how much does Kartra costs, the answer will vary depending on the plan. The Kartra platform renders five pricing plans. (all with 14 day trial) To help you decide which package to pick, here’s a quick overview:
As what its name suggests, the plan is ideal for startups and aspiring online biz owners. It is the cheapest among all programs. However, it is also very limited.
For $99 per month, you will get the following:
The silver package is suitable for startups to midsize companies. It is fitting for entrepreneurs whose online businesses continuously grow as well. For $199 a month, you will have:
Together with a few additional benefits, you will also have unlimited access to Kartra’s library of tools.
Preferably, the gold plan works best for those that accumulated moderate to high web traffic. It is a perfect suite for marketers and business people who have established a large number of active subscribers. It suits midsize to large firms as well.
Here’s what you will get when you purchase it:
If you have accumulated a considerable number of active followers yet the gold plan seems not enough, this package is for you. Essentially, you will receive higher caps for emails and contacts. The same goes for the bandwidth.
Here’s what you will get:
Kartra pros and cons
Perfect products do not exist, unfortunately. And yes, Kartra has its advantages and disadvantages as well. That being said- to give you an overview- I listed down below a few of its pros and cons to consider.
Kartra review: what are the best features?
Kartra consists of a wide array of marketing tools designed to help online solopreneurs and internet marketers like you leverage your marketing efforts. From lead generation to enhanced search visibility, the software can provide all requirements needed to achieve your entrepreneurial goals.
That is why in this section of Kartra review, I will share what sets the software apart from its competitors. I will list down its best features, how each of it works, and how using them can benefit you.
Membership portal builder
If there is one lucrative tool that sets Kartra apart from other software, I think it would be its membership portal builder. But as I mentioned earlier, the tool is only beneficial if you already have gathered a large number of active subscribers.
Placing your audience in a private virtual space is a lucrative opportunity to earn passive income.
Take a look at this study:
According to Statista, the total revenue of the e-learning product market amounted to 46.67 billion US dollars. It is also projected to reach and surpass 243 billion dollars by 2022 worldwide.
So, why not monetize your skills, knowledge, and the people who want to learn from you using the membership builder?
The tool will allow you to create a management system to help in organizing members and delivering course content. It also lets users set what type of access audiences can opt for all materials—written or recorded.
You can set the type of payment access using the following:
The tool renders automation options as well, where you can drop one module at a time or deliver the entire course with one-time full access.
Aside from that, it can also help you monetize your subscribers in two ways: sell membership and give access to all your materials or sell products through membership.
The tool also lets you do the following functions:
And as of today, Kartra’s membership builder offers four access levels. You can then name each of them how you want it.
How to build membership sites with Karta
To help you see how accessible and convenient the application is, I’ll give you a step-by-step guide on how to use and build a membership page.
Step 1: Configure your Kartra membership site
Inside Kartra, find the my memberships option and click the +membership. The app will then direct you to a page where you can configure your site and set the types of access you want for your audience.
Step 2: Add navigation menu
Once you are done with the first step, the next thing you should do is add a navigation menu. The navigation menu is where all categories are set in individual tabs. And within each set, you can add a sub-category too.
To complete it, simply click the ‘new category’ option, drag, and release it into the canvas. After that, label each of them for more straightforward navigation.
Step 3: Post content
Of course, as a next step, you have to start adding content as well. You can post whatever material you want as long as it is related to your niche.
To do it, hover the arrow on the sidebar. Under the ‘post content’ section, choose the elements you like to add in your content. As usual, drag and drop it into the canvas.
The tool provides a wide range of elements that you can integrate to your materials too.
It includes the following:
Select the type of access you want for each content
Lastly, choose what type of access you want for each content. This option will allow you to hide and limit the audience of your materials. To help you persuade your members to purchase all your content, provide them with an overview without giving them access to the entire material.
Say, you have members that cannot access a particular content, you can lure them in by showing an overview or a pop-up. The link will lead them to another page where they can pay to get full access to the content.
Another feature that makes Kartra stand out from its competitors is its analytics tool. As what its name suggests, it is an integrated application used to track and record essential metrics concerning your business online.
Data is crucial if you wish to deliver real and positive results. Your marketing campaigns will depend heavily based on it, as well. It will serve as your key guide to understand your target market’s behavior and preferences.
It also helps in solving common ecommerce problems like customer service.
Having said that, Kartra’s integrated analytics tool is an excellent jumpstart to learn and understand your target demographics.
To give you an overview, here are some of the key metrics the feature can track and record:
Essentially, you will get comprehensive data on how your customers behave and interact within the sales funnel. And it involves the quality of site and content, email follow-up, offers, and products.
That is why if your goal is to create a strategy that can capture your audience, you must consider integrating a tracking tool.
Drag and drop builder with templates
It's another gem from Kartra. It is a handy tool designed to help solopreneurs like you to build compelling and eye-catching sales pages.
And I must say it is a great help for beginners or those whose budget is tight to hire a professional web developer and designer.
A part of your marketing plan should be about building a responsive and aesthetically-pleasing webpage to cater to your products and - most importantly - your brand.
Do you know that first impression are typically formed in the first 10 seconds?
Providing your viewers visual representation- website, for instance- of your brand is the best approach to convey a good impression. Visual factors like color and patterns affect consumers positively. It influences them to buy a product and thus increases brand recognition for up to 80%.
That being, it's builder can help you with that. It allows users to create stunning landing pages such as:
What’s nice about it is that it includes a library of professional-looking templates users can use as is. Whether it be for thank you or checkout pages, the tool has answers.
But do take note that you can build one from scratch as well.
One more thing about it is that it also lets you edit and add elements if you feel like you can enhance the design of the template. Say, the color is too bright or too dull, you can alter it directly using the drag-and-drop function.
Integration is straightforward in Kartra’s landing page builder too. You can add a video directly to the canvas. You can do it by simply selecting an existing video in your library or upload it straight to the page. The same goes for other visuals available in the app.
What are its pros and cons?
Sure, Karta’s page builder isn’t perfect. Still, you can benefit a ton of useful functions from it.
Here are a few things you can look forward to it:
The tool is intuitive and very accessible. You will quickly get the hang of it even if you are not a techie person. It is especially true that it works as a drag and drop, and therefore adding elements is straightforward.
2. Metrics tracking
If you run ads on your site, the tool enables you to add a code or integrate an SEO tracker.
3. Add videos
As mentioned, you can upload videos directly into a page. But aside from that, you can also embed them from YouTube and Vimeo.
The email marketing automation tool - although almost all internet marketing platforms have one as well- is another impressive feature from Kartra. It lets users execute their email campaigns smoothly and send broadcast emails without the hassle.
Essentially, the app works like how standalone email marketing platforms like MailChimp and ConverKit do. It comprises a wide range of functionalities, including tagging, marketing automation, and sequences.
Here’s what you can do inside it:
1. Create bespoke emails
As expected, the tool can help you create personalized emails. The program is intuitive and accessible, especially for tech-noob individuals. You can add essential elements into the content as well, such as:
The tool provides numerous options for its forms, as well. For instance, you can segment and automate it. It also has an option where you can create your own email template and save it.
The only downside I noticed is that the editor does not offer that much compared to the page builder. All you can change are the basic elements like font and color.
2. Broadcast emails
As mentioned earlier, the email marketing automation tool is primarily built for sending broadcast emails. It allows you to send one-time emails, such as weekly newsletters and one-time offers.
The tool also gives you choices of how you want to send it. You can pick whether you want your audience to receive it via email or SMS.
3. Segment your email list
Email list segmentation is crucial to ensure your target market receives the right (personalized) email content they need. And Kartra’s email tool enables you to create and send responses according to their behavior.
If you are not so familiar with tagging, the app provided a simple tutorial on how to tag leads correctly.
IF - THEN automation example:
4. Organize, collect, and import leads
The feature also enables users to organize and gather leads. Say, you are moving from another email marketing platform, the tool has an option where you can add your email lists directly via CSV upload.
Here are other things you can do using the tool that is lead-related:
I don’t see anything glamorous about the feature, as most of its functionalities are also being offered in other digital marketing software.
However, it is impressive to find that Kartra provided all options and elements vital to build efficient autoresponder campaigns.
Email analytics dashboard:
Done for you marketing campaigns
If you are a newbie marketer or entrepreneur, Kartra’s done-for-you campaigns can be a great help for you. The feature is all about campaigns designed according to Frank Kern’s work.
The done-for-you feature enables users to leverage their marketing efforts using tried and proven strategies. It is explicitly designed to aid you in leveraging your techniques and plans. And if you are having a tough time delivering the results you want, you can use these templates anytime you prefer.
What I like about it- apart from it saves you time- is that each template comes with a video that explains what is the campaign for and how it works. I find it helpful since Kartra’s learning curve is quite steep.
Furthermore, the application can be used in two ways, as well. Here’s how:
1. Use the templates as-is
As mentioned, done-for-you campaigns are already-made marketing plans. You can use it immediately, and as is if you think the framework is enough to give you the results you want to see.
There are many types of campaign templates in Kartra’s library. The first ones are created by Kartra, while reputable marketers and members of Kartra also built a lot:
To use any of it, simply go to ‘done-for-you campaigns’ page and click the ‘done-for- you’ link. After that, choose the template you want to use and click the deploy button.
Once done, you will have to take a few easy steps to reach the implementation phase. Once you are there, the software will automatically integrate the campaign into your account.
2. Build from scratch.
The tool also enables you to make your own campaign from scratch. Just like the page builder, it works via a drag-and-drop function.
What I find impressive about this feature is that it has a database for premade campaigns built by the members—which you can use as well so that you can save and share it with other Kartra members.
On the one hand, the tool will have to check the assets in your account first. It is necessary to help you determine what elements you should add to your own marketing campaign.
The only downside I noticed about it is that the builder is quite overwhelming for beginners.
As mentioned earlier, Kartra is built with professional marketers and solopreneurs in mind. As such, its learning curve is not entirely friendly to newbies.
On a lighter note, continuous use of it- I think- will eventually help you get the hang of it.
Built-in product builder and checkout page
The built-in product builder and payment page are yet another handy features you can utilize to improve your conversion rate. The tool basically helps push your buyers to make purchases.
As a biz owner whose primary business is product selling, having a reliable and intuitive checkout page and product builder is crucial as it most likely shows that you are a credible and trustworthy seller.
1. Product builder
This feature enables users to create new products. It also gives you two options on what type of merchandise you want to add: the main product and the upsell or down-sell product.
The builder is intuitive and easy to navigate. It provides detailed instructions to guide you on how to implement the task correctly. You can add essential elements into it as well, such as:
From there, you can start designing the page. For example, you can set up a cart abandonment process, add a logo, alter the font and color, and set languages.
Aside from that, the builder also allows you to create and design a product page wherein you can add an internal link.
Moreover, it lets you add multiple pricing points, including one-time payment, installments, and recurring pay. You can also choose to integrate a shipping process and refund policy.
And if necessary, users can build special offers and free trial as well.
2. Checkout page
The built-in checkout is a simple but handy app for your site. It is a reliable and secure shopping cart feature that lets you choose what type of payment process you want for your customers.
You can set up a transaction via PayPal, credit card, or one-click payment process.
Kartra videos (video hosting) is a tool explicitly built to help you with your video marketing efforts. Marketed as an all-in-one video builder, it is beginner-friendly and has entry-level accessibility.
It also comes with a wide range of options to help you customize and optimize your videos and get a better experience.
For instance, you can embed your videos inside a pop-up window or straight into your website simply by ticking the corresponding box off. You can tag each of your lead depending on how they interacted with your videos too.
Say, someone left the video midway, the tool will then automatically record and tag that person.
Not only that, but you can also use the following features:
Kartra’s helpdesk is created to enhance the quality and accessibility of your customer support. The feature boasts its robust and out-of-this-world live chat support and ticketing system that enables business owners to deliver quick responses.
It comes with many options including canned responses, real-time multi-agent collaboration, and chat logs download. It has a funnel ticket system that lets users organize all tickets by department (billing support, technical support, and sales support). That way, agents can respond to each inquiry quickly.
The chatbox’s design is also customizable. For example, you can change its color palette and pick a floating slide out or a standalone page. Here are the other features you can utilize:
No need to integrate or use a separate standalone calendar as Kartra now offers its own built-in scheduling and booking application.
Kartra Calendar is an intuitive app wherein customers can book, check, and manage their appointments on their own. Just like other calendar apps, it comes with real-time scheduling and can be browsed using different devices including smartphones and tablets.
You can modify your calendar’s appearance as well and choose what type of model - consultant, gym subscription, live event, and recurrent models - you want to use depending on your business.
The tool includes a wide range of options such as:
To help you increase your leads and your sales, Kartra has integrated an affiliate system which will enable entrepreneurs to leverage the way they communicate and incentivize their affiliates.
The app boasts its wide array of easy-to-use options that will not only benefit your affiliates but you as well.
Say, you want a fair and lawful agreement, you can ask them first to signup a terms & conditions and invite questionnaire provided by Kartra. That way, you can filter who can avail your program.
The following features are also included in Kartra’s affiliate marketing and management system:
If you are a marketer or a small biz managing multiple clients, Kartra Agency is a perfect tool to help you manage them all with just a few clicks. Using it, you can now login, check, and supervise all your clients’ activities in one dashboard.
Apart from that, you can also choose the type of agency system you want to fit your business. You can either pick the contractor model or the owner model. And each of them functions differently. It also comes with a feature that lets you create client reports (ex: revenue, new sales, leads, page visits) to keep everything in the loop.
Here are the other features included in Kartra Agency:
Additional Kartra perks
Another exceptional attribute about Kartra is that you will not only have access to its library of tools, but you will receive a few great perks as well. You will have access to its Academy, join its exclusively-for-members-only Facebook group, and learn via its Kartranaut Training.
Here’s a quick summary:
1. Kartra Academy
From setting up your sales funnel to building a landing page, everything you need to learn about Kartra and internet marketing can be found in Kartra Academy.
It includes tips, frameworks, and training in online marketing, as well.
Moreover, the course is divided into five categories.
2. Kartranaut training
If you are not a techie person, the Kartranaut Training can guide you on how to use the software. The training involves in-depth information concerning Kartra’s tools. You will also receive step-by-step instructions on how to use each feature.
3. Private Facebook group
One more thing I like about Kartra’s additional perks is its for-members-only Facebook Group. In fact, you can immediately access it right after you subscribe to its 14-days free trial.
It is a handy feature for individuals who like to learn and hear insights from other members. It is particularly pretty useful for inexperienced marketers and biz owners.
It can serve as a bridge as well. Meaning it gives you the chance to connect and chat with professional marketers as well as entrepreneurs who are in the industry for quite a long time already.
All in all, this additional perk can help you get answers, connect with your peers, and learn more about online marketing.
Judging Kartra alone may lead you to conclude two things: that it is your cup of tea or not. So, to help you decide whether it is worth the investment or not, I compared it to its competitors.
Clickfunnels is a marketing software geared towards individuals who wish to maximize their customer’s buying journey. Simply put, it is all about creating powerful and effective sales funnels.
I think there is nothing much to compare about Kartra and Clickfunnels as both are almost alike. Each of them caters to different needs too.
The only difference is that:
But if there is one aspect that the two might share, it is the quality and accessibility of their sales funnel builder. Clickfunnels is beginner-friendly and has an extensive library of funnel templates that users can use as-is or edit. Kartra, on the other hand, has a limited number of models only.
So, ask yourself, is building profitable sales funnels your top priority?
If yes, I recommend you opt for Clickfunnels. If not, try out Kartra. Both are easy to use and does not need broad technical knowledge.
The only thing that sets the two apart is that the latter has various handy tools, while the former offers apps solely for sales funnel building.
If you want to know more about it, check my Clickfunnels review here.
Builderall‘s tools are almost the same as Kartra’s. All are designed to cater to everyone’s digital needs. And that includes landing pages, sales funnels, compelling content, and automated email campaigns.
Both use a drag-and-drop function too for most of its features, which means both are intuitive and accessible.
But unlike Kartra, it does not have a membership sites management system that lets you choose who can access particular content. It does not provide analytics integration as well.
Instead, you will get a suite of tools you can utilize for email, content, and social media marketing. Its 30+ tools include apps that let you enhance your web presence and brand as well.
Here are some of the tools:
On the one hand, Kartra is much more ideal for established and professional entrepreneurs. And if you prefer a business platform with professional tools, I suggest you pick Kartra. The quality of its features is far better than Builderall.
That is why if you are a less experienced marketer, Builderall is the right alternative. It can help you build and nurture leads.
If you want to learn more about it, check my Builderall review here.
If there is one software that looks precisely like Kartra, I think it would be Kyvio. The platform is a full-suite digital marketing solution packed with essential tools to help biz owners optimize their brand and search visibility, generate leads, and increase revenue.
Just like Kartra, it can help you to a) build a sales funnel and landing pages, b) market and sell your products, c) drive traffic and capture new leads, d) manage your members, and e) create compelling email campaigns.
It is compatible with tech-noobs as well since all tools are easy to use. It includes handy features you can utilize for all your marketing campaigns.
Here are a few samples to give you an overview:
But if there is one thing that sets it apart from Kartra, I think it would be its pricing plans. It is because, for $69 per month, you can have complete access to Kyvio’s suite of tools. And that’s a lot cheaper than Kartra’s starter plan!
Apart from that, Kyvio has tools (like drip-feed content) that are particularly for online course creation and selling. Hence, it would be more beneficial to those whose business is selling online courses.
However, I noticed that Kartra and its tools are still more professional compared to Kyvio.
That said, should you use an expensive and professional software but with steep learning curve or a cheap and ordinary platform with entry-level accessibility?
If you want to learn more about it, check my Kyvio review here.
Putting it all together
To become a successful entrepreneur and marketer is no easy feat. The competition today, for instance, is quite high compared to before. Many aspiring business-minded individuals are looking to dip their toes into online business.
Prospecting today is not an easy task, as well. You have to think of ingenious ways to present your campaigns. Your digital presence is crucial, too, mainly that most consumers consult the internet first before they make a decision.
Simply put, you must provide innovative solutions to every obstacle you will encounter.
And failure to do that will lead to:
Thankfully, cloud-based solutions like Kartra exists. An all-in-one marketing platform is an excellent option for professional marketers and biz owners.
Its features are built specifically to help users optimize their marketing efforts and sell products more effectively.
It can help you do the following:
All in all, Kartra is a comprehensive digital marketing software that can help you with most of your digital needs. If you think it is the right platform for your business, take the 14 day trial now.
If you've decided to buy Kartra, you can grab it through my link and all the bonuses below:
Additionally, you can find out more about this Kartra bonus package.
Personal 1 on-1 mentoring
Regular coaching calls to help you succeed with anything marketing or technical related.
Different software packages
Different tools regularly like graphic design tools, covers, templates.
Done-for-you emails, guides, books, articles that you can customize and publish.
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