Unbounce Review 2020: Price, Features, Pros & Cons - OnlinebizBooster

Unbounce Review 2020: Price, Features, Pros & Cons

While there are several methods to drive and collect potential leads, landing pages capture the audiences’ attention in a more gripping approach. The catch is landing pages that convert requires meticulous planning and process.

Having said that, are you on the hunt for a landing page builder to help kickstart your online business? My Unbounce review 2020 could help you.

In this article, I will tell you how its landing page builder can help you grow your leads and improve your conversion rate along with its other features; why is it recommended for starters like you and how it can reduce the work’s difficulty into a beginner-friendly editor.

If you've already decided to buy Unbounce, just skip to the end of this review and grab my bonus package.

What is Unbounce?

Founded by Rick Perreault and five other professionals, Unbounce is a comprehensive digital marketing solution that caters to small businesses’ digital needs - particularly landing pages. It specifically provides help to e-commerce companies, SaaS, and small to huge agencies.

unbounce review_homepage

The platform bills itself as a convenient yet cost-effective tool, thanks to its drag-and-drop landing page editor. It requires no coding skills, which is a crucial aspect of any type of builder to be more accessible. The editor has a library of more than 100 Unbounce landing page templates as well that you can use and tweak.

Aside from the main feature, Unbounce also comes with other valuable tools to help entrepreneurs with optimization including sticky bars, popups, and A/B split testing and third-party integrations.

For an overview, below are a few points explaining how the software works:

  • It lets you build your own page
  • It lets customize your own landing page
  • It gives you all digital support to increase your sales

Moreover, the company also gives interested customers a chance to test all its features through its 14-day Unbounce free trial. And to those who are looking to earn extra income, Unbounce offers a partnership program wherein members can earn up to 20% recurring commission for every sale they make.

Who should use Unbounce?

Unbounce is fit to use by anyone who wishes to either kickstart their entrepreneurial journey or optimize their lead generation and conversion. The software, however, comes with features designed for specific purposes. It is also possible that it lacks elements that you need.

unbounce target audience

To see if Unbounce is the right marketing solution for your business, below is a list of people who will benefit significantly to the platform’s perks:

Digital marketers

Apparently, digital marketers will benefit greatly from Unbounce’s tools. It is especially true for those with landing pages as their main product/service. 

People working with multiple clients

Helping multiple clients simultaneously can be tough if done manually. It is why Unbounce integrated an agency-oriented feature wherein users can manage, organize, and supervise several accounts in one dashboard. Perfect for small to huge agencies and freelance marketers. 

Entrepreneurs without a restricted budget

It’s one of the few pitfalls I noticed in Unbounce. If you are a newbie and your budget is quite small, I suggest you skip Unbounce and find another builder that is affordable.

Its basic plan costs $79 a month. And if you want to use all its features, you have to purchase its Enterprise bundle which is $399 a month.

The perks and disadvantages

Before we dive into the main features, below is a quick overview of why you should and why you should not subscribe to Unbounce’s service.

unbounce features

Pros

  • It has plenty of easy-to-use customizable templates. As mentioned, its landing page editor comes with a library of templates that you can either use as-is or customize it to match your brand.
  • It lets users build from scratch without coding skills. Its builder allows users to create templates from scratch. It’s so simple since the builder functions as a drag and drop. No coding skills required.
  • It puts emphasis on its security features. Another impressive aspect I noticed in Unbounce is its high-security features. The platform is GDPR compliant, which means all transactions made and data gathered using Unbounce is secured.
  • Landing pages are easy to test and compare. The process of trial and error is critical if you want to know the right mix of techniques to use for your marketing efforts. As such, the platform provided an A/B split testing tool which you can utilize to optimize your landing pages.
  • Enjoy complete design control with the pixel perfect builder. Unlike other builders, Unbounce doesn’t set boundaries. You can build and adjust anything you need with pixel-perfect precision.

Cons

  • Expensive for a standalone builder. If you noticed in the previous section, I mentioned that Unbounce is slightly pricey. A $79 per month for a basic plan is costly considering that it lacks a few tools to supply all digital materials marketers and entrepreneurs need.
  • Not recommended for website creation. The software does not have a tool that you can use to build websites. As such, I don’t recommend it to beginners.
  • Slightly steep learning curve. Another thing to be wary of is its learning curve. Even though most of its features are designed for everyone’s convenience, its interface is somewhat difficult to navigate.
  • Customer support is not available 24/7.

Unbounce pricing list

In this section, I listed down the perks users will get for each bundle.

unbounce pricing list

1. Standard

For starters, Unbounce basic package is comprised of tools needed to build, test, and optimize. It comes with 75 landing pages and 8 popups and sticky bars too. The plan costs 79$ per month. 

2. Premium

For 159$ per month, the premium includes all tools the basic plan has with additional features such as AMP landing pages, client sub-accounts, and premium Unbounce integrations.

3. Enterprise

For huge digital agencies, the Enterprise bundle is a good fit. For $399 per month, you get to choose what features you would like to add in the plan. Users will also get a personal launch specialist and customer success manager.It also comes with 375+ landing pages and 40+ popups and sticky bars.

Unbounce review 2020: what are its main features?

Landing page builder

For a typical editor, Unbounce offers all tools marketers and biz owners need to create an aesthetically pleasing landing page. From videos to social widgets, you can integrate all these features into your template.

No need to worry in case the default design does not match your brand. All elements inside the builder are customizable and scalable. For instance, you can adjust the font size, change the style and color of texts, and even insert links.

unbounce landing page preview

Unbounce, on the other hand, is not only about “what’s good in the eyes”. It also comes with options to, say, add meta and alt descriptions to make it SEO-oriented.

The landing page builder is filled with tools that can help you create pages that convert. As such, to give you full details of each, I divided them into four stages: build, customize, optimize, and convert.

Build

Production of landing page via Unbounce has made easier; thanks to its smart and advanced tools that let non-programmer entrepreneurs deal with such task less complicated. The building stage is comprised of features that are easy-to-use and time saving such as its library of Unbounce templates. It has more than 100 designs that you can either utilize as-is or alter it to match your brand’s look. The editor works as a drag and drop too; hence, you do not need to code.

There is also an option where you can duplicate an entire page instead of building another page from scratch. And of course, copy and paste options are available as well. 

Here are the other programs you can use: 

  • ​Accelerated mobile page creator
  • ​Publish to your domain
  • ​Publish to WordPress

Apart from that, you can add custom script and pixels into the page for additional functionalities. And if needed, you can apply all scripts across different pages in one click via the Script Manager tool. 

unbounce landing page templates

You can also build mobile-friendly landing templates using its Mobile Layout Assistant Tool. What it does is that, from a desktop version of your landing page, it will convert the template to a mobile-responsive page. You get to tweak and control how your page looks on mobile while maintaining the desktop version.

Customize

The customization process is a tad simpler too. You can either start from scratch or pick one template from the library and modify it. And if, say, the designs in Unbounce’s library does not match your taste or your brand, you can check and download any templates from Themeforest Marketplace 240+ customizable landing page designs.

Another feature to take note of is its pixel-perfect tool. Using it enables users to make adjustments in their pages freely rather than following grids and rulers. In fact, it is what sets Unbounce apart from its competitors as most of them come with grids, boxes, and rulers.

Adding images is quick and straightforward too. Either upload your own or pick one from Unsplash’s 8, 000+ royalty-free photos. The builder also comes with an Auto Image Optimizer tool which you can use to fine-tune your images to keep your landing pages from slowing down. 

Using video as a backdrop is also possible through Unbounce. You can add them anywhere you like.

Wondering what the builder looks like?

Take a look at this live preview of Unbounce landing page builder.

Optimize

Unbounce guarantees its customers a continuous flow of leads by providing tools specifically for optimization purposes. 

The A/B split test tool, for example, allows you to test and compare two or more variations of one landing page. Through it, you can see which page resonates completely with your audience. 

But what I find interesting is that it has an AI-powered feature called Smart Traffic. The idea is it automatically connects your readers to a page where the person is likely to convert. It is, however, still on BETA phase. 

On the one hand, the builder comes with a real-time data dashboard to help marketers and solopreneurs like you to manage and supervise how your pages are performing.

Convert

Unbounce conversion tools are focused on lead generation and customer satisfaction. The lead-gen form builder and gated-content features, for instance, are perfect for building email lists

The latter lets you capture your target market’s attention by giving away “valuable content” - whitepapers and ebooks, for instance - in exchange for their contact information while the former allows you to integrate drop-downs, checkboxes, and radio buttons into your pages. 

There is also an option to customize your own thank you message. A tool that lets you send your readers to another page or content is available as well. It is an excellent strategy to improve your customers’ buying journey. 

Security and performance

If the landing page builder is the software’s main course, its arsenal of security features is the icing of the cake. Data security is a crucial aspect in operating a successful online biz. Without it, you and your customers’ information are at risk of being fished and used in illegal activities.

unbounce security features

The platform is comprised of 8 different tools designed to maximize your webpage’s security. In fact, Unbounce is a GDPR compliant and follows strict data privacy rules and safety standards including CASL and PCI-DSS. 

  • ​Automatic SSL Encryption. All Unbounce pages are encrypted with HTTPS to make sure that keep all data secured.
  • ​Two-factor authentication. It enables you to set a secondary verification on another trusted device. It means you will be notified once someone used your primary password without your permission.
  • ​Privacy by design. All pages and forms are designed to keep your data protected including your customers’ and visitors’ information.

When it comes to optimizing your website’s performance, Unbounce focused on tools that aim reliability. Its five worldwide data centers across the globe, for example, ensure that your pages load quickly in every country you targeted to launch your campaigns. It has a speed boost feature too which follows Google’s speed standards.

Account management

Working with multiple clients now has made easier; thanks to Unbounce’s Account Management System tool. Perfect for freelance marketers and small to huge digital agencies, the feature can help you keep all your tasks organized and stay on track.

unbounce account management

Essentially, it enables users to manage and supervise clients, members, and campaigns from one dashboard. You can view, for instance, your team’s activities and movements in the builder and download the data in case you need to. There is also an option where you can download your prospects’ data individually to CSV. 

You don’t have to worry juggling different passwords too. The system has a feature called Single Sign-on or SSO which lets you manage all usernames and passwords from one place.

Here are the other tools you can use:

  • ​IP filters
  • ​Transfer accounts
  • ​Create and share templates
  • ​Free hosting

Popups and sticky bars

Add character to your page while enhancing its conversion rate by integrating call-to-action elements like popups and sticky bars. Having said that, Unbounce has a built-in feature where you can easily deploy them without coding.

unbounce popups and sticky bars

Sticky bars are headers that stay at the top of your landing page, while popups are displays that appear anywhere on the page and depending on its trigger. These elements are both used to either advertise or as a call-to-action. 

Unbounce gave a flexible approach to displaying targeted offers. Here’s what you expect from the feature:

Build

Creating sticky bars and popups via Unbounce is a piece of cake. The editor functions as a drag and drop (same with the landing page builder) and includes elements to help you produce aesthetically persuasive targeted offers. 

But what I find impressive is that to boost relevance, Unbounce added a Dynamic Text Replacement which automatically replaces the copy of your popups and sticky bars according to the visitor's search history. 

Users get to integrate two-step opt-in forms too, which turn links, buttons, and even images into a pop-up form. 

Target and trigger

Essentially, users can set which trigger popups and sticky bars will appear on the page. Here’s a list of triggers you can use within the feature:

  • ​By action. Popups and sticky bars will appear when visitors visit and leave the page, scroll down, click an element, or anything you prefer.
  • ​By location. Unbounce enables you to create targeted offers aiming specific cities, regions, and countries.
  • ​By URL. Display them on one or across different pages by using different URL settings.
  • ​By referring URL. Users can make popups and sticky bars based on the visitor’s source of traffic such as Google Ads, Facebook, Twitter, and organic search.
  • By cookies. The tool also allows you to display targeted offers depending on the customer’s online activities. It includes the person’s browsing history, previous actions, and many more.
  • Set offer frequency. Set how many times your audience can see popups and sticky bars. It can be once per visit or every visit.
  • Scheduled offers. Users can schedule their targeted offers as well according to their campaign plans - perfect for those seasonal promotions and offers.

Integrations

For Unbounce, customers’ needs are a priority. Hence, the platform allows entrepreneurs to integrate other marketing solutions to enhance and leverage their marketing efforts further.

unbounce integrations
  • ​Google Analytics
  • ​SalesForce
  • ​HubSpot
  • ​Zoho
  • Mailchimp
  • WordPress
  • AWeber
  • Active Campaign
  • Campaign Monitor, etc

All in all, Unbounce can be integrated with a total of 106 marketing solutions.

Unbounce alternatives

If you think the platform’s arsenal of tools is not the right mix of solution for your digital needs, I listed down below a few Unbounce alternatives you might like.

Landingi is a fully-featured marketing software - same as Unbounce—known for its landing page builder. It comes with a wide array of options to support small business owners with their digital needs particularly landing pages.

landingi review_home

I find Landingi pretty similar to Unbounce. Aside from it has a collection of page templates with designs inspired by various industries, it also lets users integrate with other marketing solutions. The difference is that Unbounce offers 200+ templates and Landingi has 100+ only.

Apart from building and publishing landing pages, the software lets you automate key tasks, manage prospect clients, as well as data analyzation and optimization. 

Click here to study my Landingi review.

Leadpages

Leadpages is a marketing platform built to help solopreneurs and marketers in gathering prospect buyers and building email lists. It works similarly like Unbounce. The only difference is that Leadpages has far more useful features.

leadpages

For instance, it has tools like webinars and lead magnets. It allows users to host videos for free too, which means - if the design is fit to - you can embed videos within your landing pages. Perfect for those who run online tutorials. 

Leadpages also enables users to conduct webinars, send SMS, and create sales pages. Other than that, it provides tools that Unbounce offers too. The only downside I noticed is that it does not have a built-in email autoresponder.

Click here to study my Leadpages review.

Unlike Unbounce, Clickfunnels is a marketing software designed to make the process of building sales funnels simpler. And instead of attracting and generating leads, its main function is to convert prospects into paying customers.

clickfunnels

Clickfunnels also has a landing page builder. It requires no coding skills since the editor works as a drag and drop. The only downside is that, compared to Unbounce, its accessibility is not for entry-levels.

Also, if your top priority is to create landing pages only, the platform might overwhelm you with its features. It is too pricey as well for beginners. Hence, I recommend it only to experienced marketers and entrepreneurs with a concrete business plan.

If you want to know more about it, check my Clickfunnels review here.

Putting it all together

Unbounce is indeed a complete marketing solution to help small biz owners boost their conversion rate. It allows many entrepreneurs with low technical skills to bridge the gap between technology and business. 

It is impressive that Unbounce did not only prioritize its landing builder, but it gave importance to their clients’ security as well as the software’s entire performance. Now, you can protect your data and your customers’ payment details from being hacked while continuously building high-converting pages.

All in all, I find it a great platform to support business-minded individuals in their endeavor to become a successful online entrepreneur.

Unbounce bonuses

If you've decided to buy Unbounce, you can grab it through my link and all the bonuses below:

Personal 1 on-1 mentoring

Regular coaching calls to help you succeed with anything marketing or technical related.

PRICELESS

Different software packages

Different tools regularly like graphic design tools, covers, templates.

$497 VALUE

Done-for-you content

Done-for-you emails, guides, books, articles that you can customize and publish.

$699 VALUE

Affiliate Action Plan Handbook

A complete, step by step digital marketing plan to succeed in affiliate marketing

$299 VALUE

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WordPress tools

Best premium WordPress page builders, themes and plugins.

$399 VALUE

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About the Author

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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